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Senior Media Associate Paid Search
Senior Media Associate Paid SearchFanDuel • New York City, New York, USA
Senior Media Associate Paid Search

Senior Media Associate Paid Search

FanDuel • New York City, New York, USA
20 days ago
Job type
  • Full-time
Job description

THE POSITION

Our roster has an opening with your name on it

FanDuel is currently looking for a Senior Associate to help support the Paid Search operations within our Digital Media team primarily for the Online Sportsbook category. You will play a key role in executing our Paid Search strategy to acquire new customers efficiently and effectively in a competitive market. This role will collaborate with multiple marketing teams within FanDuel including but not limited to Acquisition & Investment Integrated Campaign Marketing Creative Operations Media Operations Commercial Analytics and Data Science. This is an exciting opportunity to help elevate new user acquisition marketing initiatives at a premier gaming company.

In addition to the specific responsibilities outlined above employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN

Everyone on our team has a part to play

  • Support the day-to-day execution and optimization of various Paid Search campaigns across the FanDuel Group business lines
  • Generate inputs and insights for interval reporting such as daily and weekly performance competitive landscape creative and various project updates
  • Work cross-functionally with Analytics Media Ops Integrated Campaign Marketing and Acquisition teams on campaign development and execution
  • Work with Manager to oversee the successful implementation and quality assurance of campaigns
  • Coordinate with external partners on day-to-day needs and deliverable management
  • Make recommendations based on data and channel and market expertise to improve channel performance
  • Support budgeting invoicing reconciliations and partner authorizations
  • Facilitate ad-hoc requests as needed
  • Opportunity to mentor junior members within the Media Team in the future as the team grows

THE STATS

What were looking for in our next teammate

  • Minimum of 2 years of experience managing and executing Paid Search channels (Google Ads Bing Ads and Apple Search Ads). App experience preferred.
  • Meaningful experience working with performance marketing and media metrics (CPC CTR CPI CPA & LTV) and understanding of the utilization and relationship between them
  • Analytically driven with strong understanding of underlying data and methodologies used to inform decision making and drive performance management
  • Comfortable managing concurrent projects in an ever-evolving fast-paced landscape
  • Strong understanding of marketing testing and reporting methodologies
  • Strong knowledge of the Media landscape specifically Paid Search
  • Excellent written and verbal communication skills
  • Ability to interface with a wide range of internal teams and ability to build strong relationships internally and externally
  • Meticulous attention to detail outstanding organizational skills project management skills and ability to multi-task and prioritize
  • Knowledge of sports and / or experience working within a heavily regulated industry is a plus
  • Experience working across multiple businesses within a larger corporate structure is preferred
  • Advanced excel skills preferred
  • Dont check all the boxes Thats okay! We encourage you to still apply if you feel like you possess an adjacent skill set and are interested in learning more about this position.
  • ABOUT FANDUEL

    FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including : Americas #1 Sportsbook FanDuel Sportsbook; its leading iGaming platform FanDuel Casino; the industrys unquestioned leader in horse racing and advance-deposit wagering FanDuel Racing; and its daily fantasy sports product.

    In addition FanDuel Group operates FanDuel TV its broadly distributed linear cable television network and FanDuel TV its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states Canada and Puerto Rico.

    The company is based in New York with US offices in Los Angeles Atlanta and Jersey City as well as global offices in Canada and Scotland. The companys affiliates have offices worldwide including in Ireland Portugal Romania and Australia.

    FanDuel Group is a subsidiary of Flutter Entertainment the worlds largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE : FLUT).

    PLAYER BENEFITS

    We treat our team right

    We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning mental health support and fitness benefits. We offer generous paid time off (PTO & sick leave) annual bonus and long-term incentive opportunities (based on performance) 401k with up to a 5% match commuter benefits pet insurance and more - check out all our benefits here : FanDuel Total Rewards .

  • Benefits differ across location role and level.
  • FanDuel is an equal opportunities employer and we believe as one of our principles states We are One Team!. As such we are committed to equal employment opportunity regardless of race color ethnicity ancestry religion creed sex national origin sexual orientation age citizenship status marital status disability gender identity gender expression veteran status or any other characteristic protected by state local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued respected and included.

    FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please email .

    The applicable salary range for this position is $86000 - $108000 USD which is dependent on a variety of factors including relevant experience location business needs and market demand. This role may offer the following benefits : medical vision and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation including but not limited to cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.

    It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

    #LI-Hybrid

    Required Experience :

    Senior IC

    Key Skills

    Keyword Research,Web Content,CSS,URL,Link Building,Database,Semrush,Search Results,HTML,Client Relationships,JavaScript,Client Websites,On Page optimization,Technical Reports,Analytics

    Employment Type : Full Time

    Experience : years

    Vacancy : 1

    Monthly Salary Salary : 86000 - 108000

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    Associate Paid Media • New York City, New York, USA

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