Senior Associate, Marketing Data Scientist, Test & Learn

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Join Humana’s Integrated Marketing Analytics team as a Senior Associate, Test & Learn, where you’ll lead efforts to build a scalable experimentation framework that drives continuous improvement across marketing. You’ll establish best practices for test design, governance, and knowledge sharing, empowering teams to generate actionable insights and enhance member and prospect engagement.

Role Responsibilities

As a Senior Associate on the Integrated Marketing Analytics team, you’ll lead the development of a Test & Learn Center of Excellence, establishing standards for test design, governance, and knowledge sharing across stakeholders and lines of business. Your work will drive scaled learnings, foster collaboration, and enable a culture of continuous, data‑driven experimentation.

Lead the development of a Test & Learn Center of Excellence, establishing scalable standards for test design, governance, and execution across marketing teams and lines of business.

Align with cross‑functional partners to define strategic roadmaps and drive adoption of Test & Learn processes, ensuring consistency and collaboration across the enterprise.

Build and maintain a centralized Test & Learn database that enables easy access to historical, active, and planned experiments, supporting transparency, reuse, and scaled learning.

Collaborate with marketing, analytics, and business stakeholders to promote key findings, share success stories, and socialize progress of the Test & Learn program.

Support the development of dashboards and reporting tools that communicate testing outcomes and performance insights to stakeholders at all levels.

Foster a test and learn community of practice within the marketing organization to socialize learnings, encourage collaboration, and strengthen connections across teams and functions.

Contribute to continuous improvement efforts by identifying gaps, refining methodologies, and championing a culture of data‑driven experimentation.

Use your skills to make an impact

Required Qualifications

Bachelor’s degree in Marketing, Data Analytics, or a related field.

4+ years of experience in marketing analytics, experimentation, or test & learn strategy.

Deep understanding of testing methodologies, including test / control / holdout design, statistical significance, and measurement best practices.

Proven ability to design, execute, and evaluate marketing experiments across multiple channels and lines of business.

Experience building scalable processes and frameworks for experimentation and learning.

Minimum of 2 years of experience in communication and stakeholder engagement, with a proven ability to drive cross‑functional alignment and successfully implement new processes.

Preferred Qualifications

Master’s degree in a quantitative or marketing‑related discipline.

Experience developing and managing centralized test databases or knowledge repositories.

Familiarity with data visualization tools (e.g., Tableau, Power BI) and marketing analytics platforms.

Exposure to healthcare or insurance marketing environments.

Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.

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