VP of Asian Marketing

Essential Duties And Responsibilities

Primary duties and responsibilities include, but are not limited to, the following :

Lead strategic development and execution of marketing initiatives targeting the Asian segment, with a focus on growth and retention.

Maintain and leverage an established book of business to drive visitation and revenue.

Fluent in Mandarin and Cantonese to effectively communicate with guests and partners.

Collaborate closely with the domestic marketing and events team to support property-wide activations and promotions.

Conceptualize and execute boutique events tailored to Asian clientele, including cultural celebrations, entertainment, and VIP experiences.

Build and maintain relationships with promoters, vendors, and entertainment partners to secure future bids and opportunities.

Coordinate cross-marketing efforts with Sahara Las Vegas, including hosting and player development strategies.

Represent the property at industry events and within Asian communities to enhance brand visibility and engagement.

Provide leadership and mentorship to Asian Marketing and Player Development teams.

Ensure compliance with all gaming regulations and internal policies.

Any other duties as assigned within the scope of this position.

Knowledge / Skills / Abilities

Proven leadership in casino marketing with a focus on the Asian segment.

Must have an established book of business and strong relationships with high-value players.

Fluency in Mandarin and Cantonese required; additional Asian languages a plus.

Deep understanding of Asian cultures, gaming preferences, and international business practices.

Strong interpersonal and negotiation skills to build and maintain relationships with promoters, vendors, and entertainment partners.

Ability to conceptualize and execute boutique events and cross-property activations.

Experience coordinating with domestic marketing and events teams to support property-wide initiatives.

Strategic thinker with the ability to analyze market trends and develop targeted campaigns.

Proficiency in Microsoft Office Suite and CRM systems (e.g., Salesforce, Gaming Analytics, Optx).

Excellent time management, organizational, and problem-solving skills.

Ability to work flexible hours including nights, weekends, and holidays as needed.

EDUCATION And / or EXPERIENCE

Bachelor’s degree in Marketing, Hospitality, Business, or related field preferred.

Minimum 7–10 years of senior-level experience in casino marketing or player development, with a focus on the Asian market.

Demonstrated success in VIP player development, event planning, and team leadership.

Experience working in multi-property environments or coordinating cross-market initiatives is highly desirable.

CERTIFICATES AND LICENSES

Must be able to maintain appropriate Gaming License and Alcohol Awareness Card.

PHYSICAL DEMANDS

While performing the duties of this job, the team member is frequently walking, standing, and interacting with guests.

Must be able to lift / push / pull up to 25 lbs. occasionally.

Frequent use of hands and fingers for typing, writing, and handling promotional materials.

Visual acuity required for reading reports, analyzing data, and event oversight.

WORK ENVIRONMENT

Work performed in both indoor and outdoor settings, including casino floor, event venues, and promotional areas.

Exposure to moderate to loud noise levels, crowds, and varying temperatures.

Frequent face-to-face interaction with guests, team members, and external partners.

Travel may be required for cross-property coordination and industry events.

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