Director, Brand Activation

Director Of Brand Activation

Red Seat Ventures, in partnership with Fox Corporation, is launching a new membership-based business centered around premium live entertainment experiences. We are seeking a Director of Brand Activation to develop and execute innovative campaigns to drive awareness.

Reporting to the SVP of Marketing, the Director will play a critical role in leading brand outreach efforts across events, partnerships, and other prospecting channels. This is a highly collaborative role ideal for an experienced marketing professional who thrives in startup-style growth environments and is passionate about designing and delivering creative and experiential activation events in the luxury membership space.

A Snapshot of Your Responsibilities

• Identify and develop strategic partnerships with like-minded brands, companies, and clubs to promote the brand to aligned customer and member bases
• Conceptualize, plan, and execute impactful brand events and activations that resonate with target audiences and enhance perception of the club
• Partner with the SVP of Sales to define key prospective member attributes and prioritize target markets for partnership and event initiatives
• Collaborate with external agencies on PR strategies that drive club awareness and elevate brand visibility
• Define KPIs and performance metrics to evaluate the effectiveness of events and partnerships in driving qualified membership prospects to the sales pipeline
• Partner cross-functionally with sales, member experience, product, and finance teams to ensure aligned execution and drive continuous innovation
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What You Will Need

Nice To Have, But Not A Dealbreaker

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

Pursuant to state and local pay disclosure requirements, the pay rate / range for this role, with final offer amount dependent on education, skills, experience, and location is $128,000.00-155,000.00 annually. This role is also eligible for various benefits, including medical / dental / vision insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.