Director, Media

Director, Media

Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home dcor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles.

Kate Spade New York is part of the Tapestry portfolio a global house of brands committed to stretching what's possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.

Job Title : Director, Media

Primary Purpose : Seeking a strategic and creative Director of Media to lead full-funnel media initiatives that drive awareness, engagement, and conversion among Kate Spade's Core consumer. This role will own both demand generation and demand capture strategies, ensuring cohesive storytelling and message alignment across all stages of the customer journey. You'll collaborate cross-functionally with creative, marketing, and analytics teams to build and optimize campaigns that fuel pipeline growth and deliver measurable impact. Reporting into the Senior Director of Media & Retention, this role is pivotal in the transformation of Kate Spade New Yorkfocusing on driving brand awareness, relevance, and consideration with younger consumers while accelerating conversion.

Successful individuals will leverage their proficiency in full-funnel media to :

Build Full-Funnel Media Strategy & Oversee Implementation

• Develop and execute integrated strategies that drive brand heat and capture demand across awareness, consideration, and conversion stages.
• Collaborate with cross-functional teams to plan and execute campaigns that ladder back to business objectives.
• Partner with media agencies to build strategic and tactical plans, ensuring timely implementation and optimization.
• Align with ecommerce, marketing, creative, buying, and PR teams to identify optimal content and linking strategies.

Channel Strategy & Optimization

Creative Strategy & Briefing

Measurement & Insights

Cross-Functional Collaboration

The accomplished individual will possess :

Our Competencies for All Employees

Our Competencies for All People Managers

Kate Spade is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under the consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.

Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or employeerelations@tapestry.com.

Work Setup : HY