Senior Paid Search Specialist

Work Location Type : Hybrid

Req Number 322809

About Grainger :

W.W. Grainger, Inc., is a leading broad line distributor with operations primarily in North America, Japan and the United Kingdom. At Grainger, We Keep the World Working® by serving more than 4.5 million customers worldwide with products and solutions delivered through innovative technology and deep customer relationships. Known for its commitment to service and award-winning culture, the Company had 2024 revenue of $17.2 billion across its two business models. In the High-Touch Solutions segment, Grainger offers approximately 2 million maintenance, repair and operating (MRO) products and services, including technical support and inventory management. In the Endless Assortment segment, Zoro.com offers customers access to more than 14 million products, and MonotaRO.com offers more than 24 million products. For more information, visit www.grainger.com.

Compensation

The anticipated base pay compensation range for this position is $85,300.00 to $142,200.00.

Rewards and Benefits :

With benefits starting on day one, our programs provide choice and flexibility to meet team members' individual needs, including :

Medical, dental, vision, and life insurance plans with coverage starting on day one of employment and 6 free sessions each year with a licensed therapist to support your emotional wellbeing.

18 paid time off (PTO) days annually for full-time employees (accrual prorated based on employment start date) and 6 company holidays per year.

6% company contribution to a 401(k) Retirement Savings Plan each pay period, no employee contribution required.

Employee discounts, tuition reimbursement, student loan refinancing and free access to financial counseling, education, and tools.

Maternity support programs, nursing benefits, and up to 14 weeks paid leave for birth parents and up to 4 weeks paid leave for non-birth parents.

For additional information and details regarding Grainger’s benefits, please click on the link below :

The pay range provided above is not a guarantee of compensation. The range reflects the potential base pay for this role at the time of this posting based on the job grade for this position. Individual base pay compensation will depend, in part, on factors such as geographic work location and relevant experience and skills.

The anticipated compensation range described above is subject to change and the compensation ultimately paid may be higher or lower than the range described above.

Grainger reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion at any time, consistent with applicable law.

Position details :

In this role, you will be responsible for managing a high-volume, robust Paid Search program, generating both customer and prospect revenue growth within spend and revenue targets. You will also lead campaign management and performance analysis efforts to maximize paid search incremental revenue growth.

You will report to the Paid Search Channel Lead.

This is a hybrid position and is onsite in Lake Forest or Chicago 3 days a week.

You will :

Product Feed Management and Connectivity with Broader Grainger Technology Team

Daily Health Checks and Issue Resolution

Identify Further Feed Optimizations Opportunities

Paid Search Campaign Management (Performance Analysis, Program Health Checks and Optimization Efforts)

Project Manage Rapid Testing Initiatives in Support of Incremental ROAS Goals

Prepare and present performance reviews and opportunity area discussions with marketing leadership

Work with Google, Microsoft, and Search Ads 360 vendor teams to ensure PPC program objectives are met, troubleshoot issues and stay informed of new capabilities for program optimization

Grow and optimize keyword portfolio through rapid testing : Data analysis, Bid strategy, Audience / Product, Ad Copy, Landing page, etc.

Automate processes, reporting and alerts

Work with internal business partners and vendors to coordinate and communicate project initiatives, define strategy, make budget recommendations and execute ROI deliverables

You have :

3+ years experience managing large scale Paid Search program for well-established online retailer. Strong foundation and experience in utilizing product information in current position will be considered instead.

Strong understanding of Paid Search channel and best practices (Campaign Structure, Geo / Rapid Testing, Bid Strategy Management)

Experience with product listing ads (PLA) and product feed optimization preferred

Proficient in Quantitative Analysis / Analytical thinking with proven ability to translate analysis into actionable and valuable insights and recommendations

Ability to navigate and generate reports from Google Ads, Microsoft Ads, Google Analytics, Adobe Analytics and Power BI

Proven ability to build and influence cross-functional external and internal partnerships

Strong Project Management skills

Experience collaborating with organic / SEO teams and Testing & Analytics Teams preferred

Proficiency in Microsoft Office Tools (Excel, PowerPoint, Word, Outlook, Teams) and SQL

Experience Leveraging Product Information

Segmentation or Categorization of Products

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, protected veteran status or any other protected characteristic under federal, state, or local law. We are proud to be an equal opportunity workplace.

We are committed to fostering an inclusive, accessible work environment that includes both providing reasonable accommodations to individuals with disabilities during the application and hiring process as well as throughout the course of one’s employment, should you need a reasonable accommodation during the application and selection process, including, but not limited to use of our website, any part of the application, interview or hiring process, please advise us so that we can provide appropriate assistance.