Senior Lifecycle Marketing Specialist

Email Marketing Operations Specialist

High-growth startup seeking an email marketing operations specialist to architect our cross-platform email ecosystem and drive account signup optimization. This role reports directly to CEO / CMO with extensive cross-functional collaboration. The challenge : Coordinate email touchpoints across community platform, LMS, points system, mobile app, and ecommerce store while optimizing conversion funnels and preventing email conflicts.

Blend of the strategic with execution (50 / 50)

The upfront will be more building out the strategy, followed by this person executing on their strategy. There needs to be data-driven decisions. Analytical mindset. LMS, community, web and mobile that will all have lifecycle marketing impacts. Someone has to take the time to think about the entry point.

Key Responsibilities

Email Strategy & Cross-Platform Orchestration (55%)

Architect unified email experiences across multiple SaaS platforms (Bettermode, LMS, mobile app, ecommerce)

Create seamless user journeys preventing email conflicts across all touchpoints

Develop sophisticated suppression and frequency coordination strategies

Ensure brand consistency across platforms you don't fully control

Design abandoned cart, browse abandonment, and post-purchase sequences

Conversion & Growth Strategy (40%)

Own account signup optimization and list growth strategy

Design progressive profiling frameworks for enhanced targeting without friction

Optimize signup flows, landing pages, and onboarding sequences

Execute growth experiments and A / B tests across acquisition funnel

Implement and optimize conversion tools like Privy

Technical Infrastructure & Operations (10%)

Evaluate current MailChimp setup and potential platform migrations

Manage APIs, webhooks, and data flows across platforms

Collaborate with content, product, and engineering teams

Strategic Marketing Growth (5%)

Influence broader marketing strategy based on email insights

Take on additional marketing initiatives as you demonstrate value

Requirements

Must-Have Experience (6-8+ years) :

Cross-platform email coordination across multiple SaaS systems

Conversion optimization with proven signup and funnel results

Progressive profiling strategy and data architecture thinking

Marketing operations with technical systems integration

Scale experience managing 25K+ subscriber programs

Core Technical Must-Haves :

HTML / CSS fluency for email development and troubleshooting

Email client testing and QA across devices and platforms

API and webhook management for cross-platform coordination

Google Analytics and conversion tracking

Email deliverability expertise (sender reputation, authentication)

Pay and Benefits

The pay range for this position is $65.00 - $80.00 / hr. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following :

Medical, dental & vision

Critical Illness, Accident, and Hospital

401(k) Retirement Plan Pre-tax and Roth post-tax contributions available

Life Insurance (Voluntary Life & AD&D for the employee and dependents)

Short and long-term disability

Health Spending Account (HSA)

Transportation benefits

Employee Assistance Program

Time Off / Leave (PTO, Vacation or Sick Leave)

Workplace Type

This is a hybrid position in Chicago, IL.

Application Deadline : This position is anticipated to close on Nov 7, 2025.

About TEKsystems

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company. The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.