Product Marketing Manager

Product Marketing Manager

As the Product Marketing Manager for Newsela's Social Studies and STEM products, you will lead the go-to-market (GTM) strategy, positioning, messaging, and cross-functional execution for these key products. In this role, you will drive product adoption, support revenue growth, and ensure the voice of educators and district decision-makers is represented throughout the product lifecycle.

You'll partner closely with Product, Sales, Content, and Marketing teams to craft compelling narratives for Newsela Social Studies and Newsela STEM, inform product development through market insight, and develop messaging that resonates with teachers, curriculum leaders, and district administrators across the country.

Go-to-Market Strategy

• Lead the development and execution of GTM plans for Social Studies and STEM content and feature releases.
• Ensure alignment across Product, Sales, Marketing, and Customer Success to drive successful adoption.

Positioning & Messaging

Sales Enablement

Customer & Market Insight

Cross-Functional Collaboration

Why you'll love this role :

Why you're a great fit :

Base compensation : $90,000 - $100,000. Total compensation for this role also includes incentive stock options and benefits. This compensation range may be adjusted based on actual experience.

Why you'll love working at Newsela :

About Newsela :

Newsela takes authentic, real world content from trusted sources and makes it instruction ready for K-12 classrooms. Each text is published at five reading levels, so content is accessible to every learner. Today, over 3.3 million teachers and 40 million students have registered with Newsela for content that's personalized to student interests, accessible to everyone, aligned to instructional standards, and attached to activities and reporting that hold teachers accountable for instruction and students accountable for their work. With over 15,000 texts on our platform and multiple new texts published every day across 20+ genres, Newsela enables educators to go deep on any subject they choose.