Manager Marketing

Manager Marketing

The Marketing Manager manages the day-to-day marketing activities and long-term marketing strategy of restaurant brands within the organization.

Purpose:

• Execute the marketing strategy for specific casual dining brands in line with company objectives.
• Plan and communicate marketing plans and activities with operators, in conjunction with sales activities.
• Manage production of high quality and effective marketing materials that align correctly with the overall brand strategy.
• Create an enduring brand message that results in increased sales, brand loyalty and improving market share.
• Develop and execute promotions and every day activations, such as new programs, happy hour, brunch, limited time offers, new restaurant openings and holiday specials.
• Work closely with all functions of the company to ensure goals of the brand are met.
• Support PR efforts, social media and digital media tactics.
• Manage and improve customer acquisition and retention campaigns, measuring results.
• Prepare online and print marketing campaigns.
• Monitor and report on effectiveness of marketing communications.
• Work closely with vendor agencies and assist with content production, scheduling, and asset management.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
• Analyze potential strategic partner relationships for company marketing.
• Analyze the brand and current strategy and highlighting areas of weaknesses or conflicting messages.
• Responsible for menu design, redesign and engineering of menus.
• Manage photoshoots and content creation for all brands, used in print, online and digital marketing campaigns
• Manage and execute all franchisee requests as needed
• Assists and/ or completes additional tasks as assigned.

Qualifications & Skills:

• Minimum 5 years related experience marketing, advertising or public relations, preferably in hospitality/dining industry.
• Must have comprehensive knowledge of food and beverage and marketing management experience, guest relations and etiquette.
• An intermediate to proficient understanding of Computer systems such as: Cloud systems, Microsoft Word, Excel & Outlook is preferred.
• Possess a gracious, friendly, and fun demeanor.

Equal Opportunity Employer