Associate Director, US Customer Segment Strategy

Associate Director Of Us Customer Segment Strategy

The Customer Segment Strategy team within Integrated Account Management (IAM) Strategic Insights organization is responsible for helping to shape IAM strategy and supporting the access strategy developed by payer marketing. We do this by focusing on key segments (Payer / PBM, Specialty Provider / GPO and Pharmacy / Distribution) that are essential for access and success of our current portfolio and pipeline, and by partnering with marketing teams as they develop their access strategies. With the strength of our existing portfolio and breadth of our pipeline this is a very exciting time to join the Customer Segment Strategy team.

The Associate Director of US Customer Segment Strategy is responsible for the development of a Customer Segment focused strategy that meet the needs of our customers, address external business trends and supports the business objectives of our company. The person in this role will work collaboratively with brand / payer marketing teams and IAM leaders to ensure that our company's strategic business goals are well integrated with IAM's mission of supporting broad patient access. The Associate Director is responsible for developing the resources and tools to support the Account Managers within the relevant segment.

Responsibilities :

The functions of the person in this role will include, but are not limited to, the following :

• Responsible for above-brand customer strategy & account management approach for assigned customer segment (Specialty Providers / GPOs or Pharmacy / Distribution).
• Leads the development of customer segment strategy, considering customer needs, evolving market dynamics, and alignment to our company business needs based on late-stage pipeline.
• Regularly monitors the US market access and policy landscape and provides IAM and Brand Payer Marketing with timely updates on segment trends, customer point of view, and strategic implications.
• Directs key analyses / projects to address strategic business questions, including management of timelines, budget, and vendor partnerships.
• Serves as a thought leader in sharing insights and learnings about significant segment, landscape, and environmental changes with key stakeholders throughout the organization; exchanges ideas and information across business units and cross-functionally.
• Collaborates with IAM leaders of customer-facing teams to share insights on key customers and develop above-brand customer engagement strategies, such as customer segmentation.
• Drives strategic alignment across IAM and Brand teams; facilitates opportunities for IAM input into Brand Payer Marketing strategies and ensures cohesive execution of strategies by IAM teams.
• Collaborates with Brand Payer Marketing teams and the IAM Key Account Management team (within Strategic Insights) to support account planning.

Qualifications : Education :

Required : Bachelor's Degree

Preferred : MBA

Required Experience and Skills :

Preferred Experience and Skills :