Talent.com
Head of Growth

Head of Growth

eJamSanta Ana, CA, US
26 days ago
Job type
  • Full-time
Job description

The Reality Check

We're a profitable, omnichannel snack brand in 5,000+ retail doors (with Kroger adding 2,000 more). We need someone who's in Facebook Ads Manager right now, not someone who "oversaw media buying" last year. If you haven't personally built a campaign this week, stop reading.

What You'll Actually Do

Own the entire growth engine - from keyboard to revenue. You'll be in ads manager daily, negotiating with creators directly, and building campaigns that drive both online sales and in-store velocities. This isn't a management role. It's an execution role that eventually earns the right to build a team.

Core Ownership Areas

Performance Marketing (Hands on Keyboard)

  • Personally manage and optimize $500K-$1M / month in Meta / Google spend
  • Build campaigns, test audiences, write ad copy, analyze creative data yourself
  • Design geo-targeted campaigns for our retail partners (especially Kroger launch)
  • If you haven't touched Facebook Ads Manager this week, this isn't for you

Creator & Influencer Excellence (Direct Relationships)

  • Personally manage whitelisting campaigns across 100+ creators
  • You negotiate with macro influencers and YouTubers (10M+ subscribers)
  • You write the briefs, you review the content, you launch the ads
  • Build creator content that drives DTC sales and retail traffic
  • No "my team handled creators" - you handle creators

    • TikTok Shop & Retail Activation

  • Build our TikTok Shop from your keyboard to $1M+ / month
  • Create geo-targeted digital campaigns that drive store velocities
  • Track digital ? retail impact and optimize based on real velocity data
  • Own Kroger launch digital strategy and execution
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    Head Of Growth • Santa Ana, CA, US