Marketing Manager ($85,600-$137,000 DOE)

ESSENTIAL DUTIES:

· Develop, implement, and evaluate short- and long-term marketing strategies and campaigns that support Carlile’s growth and profitability

· Monitor industry trends, customer needs, and competitor activity to inform marketing initiatives and maintain market relevance

· Oversee brand consistency across all internal and external communications, including the company website, digital content, social platforms, advertising, newsletters, and marketing collateral

· Ensure clear, engaging, and consistent messaging that reflects Carlile’s values and competitive advantage

· Develop, execute, and monitor digital marketing and social media campaigns to enhance reputation, visibility, and engagement

· Establish and maintain reporting systems to communicate marketing performance and outcomes to leadership

· Manage relationships with external vendors and agencies related to advertising, design, website, and media

· Participate in annual budget planning and oversee efficient allocation of the marketing budget

· Plan, coordinate, and execute internal sales events, customer events, and industry/community engagements

· Represent the company at industry, community, and customer events

· Provide day-to-day supervision, mentorship, and professional development for the Marketing Coordinator

· Perform other duties as assigned

QUALIFICATIONS:

· Undergraduate degree in Business Administration, Marketing, Communications preferred

· 5-7 years of experience developing and managing integrated marketing strategies.

· Managerial experience in the transportation/trucking industry preferred.

· 1-3 years of experience leading a successful team.

· Digital marketing and analytic skills.

· Event management and public relations skills.

· Experience with relevant marketing software applications.

· Experience managing agency partner relationships.

KNOWLEDGE, SKILLS, ABILITIES & COMPETENCIES

· Strong verbal, written, listening and interpersonal communication skills

· Effective change leader and motivator who instills confidence

· Successful experience building marketing strategies that support business objectives

· Proficient in use of MS suite of products: Word, Excel, Outlook

· Proficient in mathematical and business concepts

· Knowledge of the Alaska market is desirable

· Self-motivated but also a team player

· Results oriented with the ability to balance short- and long-term goals with other business considerations

· Strong project management skills with demonstrated project implementation success

· Strong organizational development skills

· Ability to think creatively and strategically to successfully mediate and negotiate

· Ability to direct others through clear, open, honest dialog and provide well planned direction

· Communication: Express ideas in a clear, concise and convincing manner. Exercise good writing, speaking and listening skills. Use good judgement as to what to communicate and the best approach. Foster an open communication environment.

· Interpersonal Skills: Treat others with courtesy, sensitivity and respect. Build and maintain strong relationships. Be friendly, approachable, humble and authentic. Have an awareness of your own strengths and weaknesses and strive for improvement.

· Respect: Treat people of all levels and all walks of life with respect. Listen for understanding.

· Trust: Earn the trust of others by being well intentioned and fair in all dealings. Follow through on commitments.

· Accountable: Hold yourself and others accountable for measurable high quality, timely and cost effective results. Accept responsibility for mistakes and continuously strive to improve.

· Continuous Improvement: Performs and models Carlile's continuous improvement process and behaviors. Solicit and encourage improvement suggestions from team members. Ensure target condition and improvement efforts are aligned with higher level goals.

· Lead and Develop: Commit to developing yourself and others. Plan for succession and provide opportunities for professional growth.

BENEFITS:

We’re committed to taking care of you and your family, today and in the future.

Here’s what you can look forward to:

• Compensation
• Competitive base annual salary range: $85,600-$137,000, depending on experience and qualifications
• Health & Wellness
• Employer subsidized medical, dental, and vision coverage for you and your family/dependents.
• Employer‑paid life insurance, accidental death and dismemberment (AD&D), and short‑term and long-term disability coverage
• Retirement
• Generous 401(k) plan with a 4% company match
• Paid Time Off
• 2 weeks’ vacation annually
• 7 company holidays
• 7 days of sick leave annually
• Flexibility & Balance Work‑from‑home on Mondays & Fridays, for foreseeable future
• Extras that Make a Difference
• Up to $5,250 per year in tax-free educational assistance to assist with career development and growth