Lead - Digital Customer Growth

Lead - Digital Customer Growth

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

Work Location : Dallas, TX

Role Overview

As Lead - Digital Customer Growth, you will drive strategy, execution, and performance optimization for AT&T's digital sales initiatives in the Wireless and Internet cross-sell space. Your mission is to increase authenticated customer conversions and Gross Adds through seamless, personalized experiences that encourage household bundling.

About the Marketing Digital Customer Growth Team

The Digital Customer Growth Team is AT&T's marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services, and experiences, and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity, and inspiration in everything we do.

Key Responsibilities

1. Digital Sales Strategy & Execution

• Own KPIs including buy flow progression, ATC Conversion, and Gross Adds Wireless and Internet buy flows and households who interact with digital.
• Develop and launch personalized cross-sell strategies that drive authenticated customer conversions.
• Lead initiatives to sell wireless products to existing internet customers and vice versa.
• Partner with marketing, personalization, and lifecycle teams to deliver targeted offers and bundles.

2. Customer Experience Optimization

3. Insights, Testing & Innovation

4. Data & Analytics Leadership

5. Cross-Functional Collaboration

Qualifications

A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you'll lead transformation surrounded by trailblazing industry leaders like you. You'll be empowered to go above and beyond making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you're at in your career trajectory, you'll be rewarded by the impact that comes with making a difference in the lives of millions.

With AT&T, you'll be a part of something greater, do incredible things and be rewarded with a chance to change the world.

AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.

Ready to close the deal on a career with AT&T?

Apply today.