Senior Manager Marketing Data and Analytics

Senior Manager, Marketing Data & Analytics

The Senior Manager, Marketing Data & Analytics leads the data and analytics function for the Gaylord Hotels brand and a portfolio of managed hotels. They will serve as the subject matter expert on measurement and analytics, develop strategies and processes to measure marketing tactics and impact, and to manage the day-to-day measurement, analysis, reporting, and sharing of the marketing data and insights. They partner with marketing discipline and channel leaders, revenue management, and analytics teams across the enterprise to develop analytics and technical solutions for the marketing to operate efficiently and effectively. They will play a key role in identifying the roadmap for developing analytics and insights across the marketing ecosystem. These solutions may include tools, reports, models, data products and others that help support the business objectives of the marketing team. The senior manager will work closely with vendors, partners, cross-discipline teams, and marketing stakeholders to complete their work.

Education and Experience

Required

• Bachelor's degree in Marketing, Public Relations, Communications, Business, or related major
• 2-5 years experience in sales, marketing, digital or related professional area
• Mastery of advanced analytics tools and data products including : Microsoft Excel, Power Query, Power BI, Power Automate, Tableau, Snowflake, Datorama
• Proficiency in marketing analytics, including nuanced understanding of channel-specific KPIs and measurement limitations, attribution modeling, and platforms. This team supports full-funnel marketing efforts across TV, Radio, OTT / CTV, digital, social, print, search, online video, email, web, and more. Familiarity with Google Campaign Manager, Meta Business Manager, Google Analytics, Adobe Analytics / Campaign, and other online advertising and measurement platforms.

Preferred

Core Work Activities