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Vice President, Sales

Vice President, Sales

Melitta North AmericaClearwater, FL, US
23 hours ago
Job type
  • Full-time
Job description

Title : Vice President, Sales

Reports to : President / CEO

The Vice President of Sales is responsible for leading and evolving Melitta North America's national sales strategy and execution across all trade channels, with a strong emphasis on revenue growth, channel expansion and customer engagement. This executive role will serve as a key member of our senior leadership team, reporting directly to the President / CEO, and will be responsible for aligning sales execution with the company's overall strategic goals and vision.

The VP of Sales drives results through exceptional leadership, strategic thinking, and cross-functional collaboration. This individual also oversees all in home sales operations, including direct sales teams, external brokers, and key account relationships, while playing a central role in new product commercialization, trade investment, and market development.

Sales Strategy & Growth Leadership

  • Develop and execute a national sales strategy aligned with corporate objectives and long-term growth plans.
  • Identify and pursue new market opportunities and emerging sales channels to drive geographic and revenue expansion.
  • Lead annual sales planning, forecasting, and budget management processes with a focus on performance optimization and ROI.
  • Contribute to the overall business strategy of Melitta North America and represent sales priorities in executive decision-making.

2.  Sales Team Leadership & Development

  • Lead, coach, and develop a high-performing internal sales organization and external broker network.
  • Define performance metrics , establish accountability, and foster a culture of collaboration and achievement.
  • Attract and retain top sales talent while nurturing future leaders.

    • Key Account & Channel Management

  • Build and maintain strong executive-level relationships with key national and regional customers.
  • Support National Account Managers in strategic planning, customer negotiations, and execution of promotional programs.
  • Provide regular updates to executive leadership on account performance, risks, and opportunities.

    • Product Commercialization & Sales Execution

  • Oversee successful go-to-market execution for new product launches and line extensions.
  • Partner with Marketing, Operations, and Finance to ensure synchronized planning, availability, and promotional alignment.
  • Ensure accurate sales forecasting and effective demand planning with internal stakeholders.

    • Market & Competitive Intelligence

  • Monitor market trends, customer behaviors, and competitive activities to inform business decisions.
  • Utilize insights and data to adapt sales strategy and respond proactively to industry dynamics.

    • Retail Execution Excellence

  • Oversee the retail execution programs, including proprietary tools and in-store condition monitoring.
  • Ensure brand presence and merchandising excellence across retail environments.

    • Trade Investment & Financial Management

  • Develop and manage trade spend frameworks that support customer growth while ensuring profitability.
  • Track performance of promotional programs and adjust budgets to maximize ROI.
  • Ensure compliance with financial controls and forecast accuracy.

    • Industry Representation & Relationship Building

  • Serve as a key ambassador for Melitta North America at industry events, trade shows, and customer forums.
  • Strengthen the company's presence and reputation in the marketplace through active industry engagement.

    • Qualifications & Skills

  • Education : Bachelor's degree in Business, Marketing, or related field required; MBA preferred.
  • Experience : Minimum 8 years of progressive sales leadership experience, with a proven track record of leading high-impact teams and delivering growth. Experience in CPG, retail, or food / beverage industries preferred.
  • Leadership : Demonstrated ability to inspire, lead, and scale sales teams in a fast-paced, growth-oriented environment.
  • Strategic Acumen : Strong business and financial acumen with expertise in trade marketing, P&L ownership, and strategic planning.
  • Analytical & Tech Skills : Proficient in CRM systems, sales analytics platforms, and Microsoft Office Suite, SAP experience a plus.
  • Travel : Willingness and ability to travel extensively (75% +) to maintain a visible and hands-on leadership style across markets and teams.

    • This position is located in our Clearwater HQ office and will report directly to the President / CEO. This is a key role in shaping the future direction of the business unit while driving operational success and innovation across the organization.

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    Vice President Sales • Clearwater, FL, US

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