Communications Specialist II

Position Title :

Communications Specialist II

Job Description :

We are looking for a Communications Specialist II!

About the Position :

Are you passionate about using social media to build community, inspire engagement, and strengthen trust between residents and their city? Salt Lake City is looking for a dynamic, strategic, and collaborative professional to lead our social media presence and guide the City’s digital voice.

In this role, you’ll manage SLCgov’s social media platforms, curating content that connects with our diverse community and showcases the work of City departments. You’ll also lead an internal network of social media professionals, helping shape standards and share best practices across teams.

As the City’s social media governance lead, you’ll develop and implement citywide goals, policies, and strategies—including content planning, risk evaluation and crisis response, education and training, and security compliance. You’ll oversee all City-run accounts to ensure a consistent, branded, and engaging approach, while maintaining a citywide content calendar to support coordinated messaging and outreach.

We’re looking for someone who thrives in a collaborative environment, has strong strategic instincts, and understands the nuances of managing a large-scale social media program in the public sector. Experience in social media governance is strongly preferred.

If you’re ready to make an impact and help shape how Salt Lake City connects with its residents online, we’d love to hear from you!

Position Salary Range :

E29 - $70,533 / yr. to $96,289 / yr.

The established market rate for this position is $96,289 / yr.

This position is eligible for full city benefits, including :

Health Insurance (95% of premium paid by city)

Dental, Vision and Life Insurance

Paid vacation and personal leave

Six to twelve weeks of paid parental leave from day 1 of employment

Retirement contributions toward a pension plan and / or 401(k)

A robust Employee Assistance Plan (EAP)

Up to $4,000 tuition reimbursement annually

Discounted supplemental benefits like pet insurance and legal services

Relevant Experience Counts Toward Your Leave!

Salt Lake City values the professional experience you bring. Eligible new hires in full-time, benefit-eligible non-represented positions may receive leave accrual credit for prior full-time, benefit-eligible work that is directly related to this role or earned within a comparable public career service system. If selected, details about your credited leave time will be included in your offer.

IMPORTANT : Early application submittal is encouraged. This position will close on Wednesday, November 12, 2025 at 11 : 59 p.m. (MST).

Key Responsibilities :

Creates high-quality communications content to increase outreach and engagement efforts through both independent and collaborative work across the Salt Lake City enterprise.

May develop and manage communications, engagement, design, and social media resources for use by City departments, divisions, and work groups, including : interactive trainings, best practices, policies, language and accessibility guides, databases, and workflow processes.

Manages and maintains official social media accounts and profiles and works with teams citywide to identify communication content, topics, and flow of information. Designs and implements social media and communications marketing plan and editorial calendar.

Consults on communication strategies of various scopes and levels of complexity, employing a neutral, over-arching perspective that leverages cross-departmental coordination.

Tracks metrics on content, views, and overall audience and community engagement. Utilizes analytics reports to gain insight into traffic, demographics, and effectiveness and employs this information to positively affect future outcomes.

Covers, reports, and promotes City services, initiatives, events, press conferences, and public meetings through social media, digital programming, media relations, and written communications.

Stays current with engagement, social media, multimedia, and web communication trends and technologies.

Performs post-production editing of photo and video segments from a variety of sources and in a variety of formats using industry standard tools.

Administers software resources that increase public engagement and strengthen internal communication networks.

Manages project priority and delegates to other City communications staff.

Performs other duties as assigned.

Minimum Qualifications :

A Bachelor’s degree from an accredited college or university with a focus in communications, graphic design, marketing, journalism, or other field closely related to this title and at least four (4) years related experience. Education and experience may be substituted one for the other on a year-for-year basis up to four (4) years.

Demonstrated ability to convey complex information and ideas clearly, effectively, and professionally in both written and verbal formats, ensuring engagement and understanding across varied audiences.

Strong multi-faceted project management and organizational skills.

In-depth knowledge and understanding of social media platforms, their respective participants, and how they can be deployed in accordance with public sector standards.

Working knowledge of Microsoft Windows & Mac OSX operating environment, Microsoft Office (Outlook, Word, Excel, and PowerPoint), as well as proper project and file management.

Public relations, marketing, sales, community engagement, and management experience.

Ability to communicate effectively with all levels of City staff and community, including but not limited to administrative level City / County / State / Federal officials.

Working Conditions :

Light physical effort. Intermittent sitting, standing & walking. Comfortable working conditions.

Regular exposure to stressful situations as a result of human behavior and the demands of the position.

Working hours may vary. Occasional weekend work and overtime work may be required.

Career Ladder :

After fully satisfying the job requirements, may be advanced to Communications Specialist III. Promotions are conditional on availability of funding and require divisional recommendation, Department Head approval and the concurrence of the Department of Human Resource Management.

The above statements are intended to describe the general nature and level of work being performed by persons assigned to this job. They are not intended to be an exhaustive list of all duties, responsibilities and skills required of personnel so classified. All requirements are subject to possible modification to reasonably accommodate individuals with disabilities.

Offers of employment are contingent on successful completion of a criminal background check in accordance with City policy and applicable law. Criminal offenses will be reviewed on a case-by-case basis and do not automatically disqualify a candidate from City employment.

Position Type : Full-time

Department :

Information Management Services

Full Time / Part Time :

Full time

Scheduled Hours : 40