Talent.com
Market My Market is hiring : SEO Specialist in City of Rochester

Market My Market is hiring : SEO Specialist in City of Rochester

MediabistroCity of Rochester, NY, United States
1 day ago
Job type
  • Full-time
Job description

5 days ago Be among the first 25 applicants

Position Overview

The SEO Specialist will focus on executing specialized SEO tasks across all client accounts with high-quality standards and volume requirements. This role specializes in one primary area of SEO (technical, local, on-page, or auditing) and contributes to elevating this specialty across all client campaigns. The Specialist may oversee overseas freelancers but has less team management responsibility than the Senior Specialist role.

Our SEO team operates through specialized focus areas that allow each team member to develop deep expertise while maintaining comprehensive coverage across all SEO disciplines. Each specialist owns their specialty across all client accounts, becoming the team's subject matter expert while maintaining high-volume execution standards. This specialized approach ensures comprehensive coverage of all SEO disciplines while allowing for individual growth and mastery. Specialists collaborate with other team members to ensure integrated strategies while continuously elevating agency capabilities in their respective focus areas. A list of core specializations can be found below.

Key Responsibilities

Specialized SEO Execution

  • Execute tasks in one primary specialty area (technical SEO, local SEO, on-page SEO, or auditing)
  • Maintain consistent quality and volume of deliverables across client accounts
  • Implement best practices in specialty area following established processes
  • Identify and address SEO errors / issues using Google Search Console and other tools
  • Keep pace with industry trends and developments in specialty area

Team Contribution

  • Provide guidance to elevate specialized practices across client accounts
  • Coordinate with overseas freelancers on specialized tasks when needed
  • Participate in team meetings to share knowledge and insights
  • Collaborate with SEO Managers to implement specialized tactics
  • Document processes and successes in specialty area
  • Maintain flexibility in assisting with tasks outside of core expertise to meet team deadlines and company priorities
  • Technical Implementation

  • Perform advanced site audits and implement recommendations
  • Optimize on-site elements such as schema markup, internal linking, and content structure
  • Implement and troubleshoot tags via GTM when required
  • Analyze competitor strategies and implement improvements
  • Reporting & Analysis

  • Prepare detailed reports on specialized metrics
  • Analyze and interpret data to identify opportunities for improvement
  • Monitor performance of specialized tactics across client accounts
  • Provide insights and recommendations based on data analysis
  • Document successful implementations for case studies
  • Core Specializations :

    Local SEO Specialist

  • Google Business Profile management and optimization (GBP setup, NAP optimization, review management)
  • Citation building and cleanup across directories and local listings
  • Local schema markup implementation (Local Business Schema)
  • Geographic hub page creation and optimization
  • Local keyword research and geo-targeted content strategy
  • NAP consistency auditing and correction
  • Local competition analysis and market positioning
  • On-Page SEO Specialist

  • Content optimization and performance enhancement
  • Heading structure optimization (H1, H2, H3 hierarchy)
  • Internal linking strategy and implementation
  • SEO title and meta description optimization
  • Featured snippet optimization and FAQ schema implementation
  • Content gap analysis and improvement recommendations
  • E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) auditing and optimization
  • Duplicate content identification and resolution
  • Technical SEO Specialist

  • Site speed optimization and Core Web Vitals improvement
  • Crawlability and indexing optimization
  • Structured data and schema markup implementation (Article, FAQ, Organization schemas)
  • Broken link identification and resolution
  • Sitemap management and GSC optimization
  • Redirect chain identification and cleanup
  • Technical audit execution and problem resolution
  • HTTP to HTTPS migration and security optimization
  • Onboarding & Analytics Specialist

  • Google Analytics and Google Tag Manager setup and configuration
  • Goal tracking and conversion optimization setup
  • Performance monitoring and reporting systems
  • Competitor gap analysis (content and links)
  • Keyword research and ranking strategy development
  • Website audit execution and strategic recommendations
  • ROI tracking and performance measurement
  • Data-driven strategy development and optimization planning
  • Collaborative Approach

    Each specialist owns their specialty across all client accounts while collaborating with other team members to ensure integrated strategies. This specialized approach ensures comprehensive coverage of all SEO disciplines while allowing for individual growth and mastery. Specialists work together to :

  • Share insights and best practices across specializations
  • Coordinate integrated campaigns that leverage multiple SEO disciplines
  • Cross-train on complementary skills to provide backup coverage
  • Continuously elevate agency capabilities in their respective focus areas
  • Maintain consistent quality standards across all client deliverables
  • Qualifications

  • 2-4 years of SEO experience with focus in at least one specialty area
  • Strong technical skills and attention to detail
  • Experience with SEO tools (Google Search Console, Google Analytics, Ahrefs, etc.)
  • Understanding of SEO best practices and latest industry developments
  • Experience in legal, medical, or dental marketing a plus
  • Comfort working with AI tools (e.g., ChatGPT, Claude) to support research, ideation, and workflow efficiency
  • Performance Metrics

  • Quality and volume of specialized deliverables
  • Contribution to client success metrics
  • Process adherence and improvement suggestions
  • Team collaboration and knowledge sharing
  • Professional development in specialty area
  • Our Core Values :

  • Do What You Say
  • Be Honest and Transparent
  • Proactive, Not Reactive
  • Be Thought-Leading
  • Instill Trust Through Consistent Accountability
  • Always Do Better, Always Be Better
  • Do the Right Thing for Clients and Market My Market
  • This is a salaried position with benefits such as PTO and Health Insurance available on first day of employment and 401k after 1 year. The budgeted salary for this role is $50,000 - $57,000 commensurate with experience. This position is fully remote but a preference will be granted to candidates in Charlotte, NC where we have an office.

    This is a full-time remote position that must be located in one of the following states :

  • Alabama
  • California
  • Colorado
  • Florida
  • Iowa
  • Illinois
  • North Carolina
  • New Jersey
  • New York
  • Pennsylvania
  • Texas
  • Virginia
  • All emails will come from a @marketmymarket.com or @applytojob.com domain only. All other emails are fraudulent. We will never interview candidates via Microsoft Teams.

    About Market My Market

    Market My Market delivers completely customized, full service marketing campaigns that bring companies to life online. We pride ourselves in delivering results that directly impact business. Our ideal clients are law firms and dental practices.

    We believe in growth, accountability, and ownership. The right person for this role will be on track for endless opportunities, and will enjoy the transparency of knowing their work is having an impact.

    Note : Communication regarding positions will come from @marketmymarket.com or @applytojob.com only.

    Powered by JazzHR

    dgImQ6YFsb

    Seniority level

    Seniority level

    Mid-Senior level

    Employment type

    Employment type

    Full-time

    Job function

    Job function

    Marketing and Sales

    Industries

    Internet Publishing

    Referrals increase your chances of interviewing at Market My Market by 2x

    Get notified about new Search Engine Optimization Specialist jobs in Charlotte, NC .

    We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

    #J-18808-Ljbffr

    Create a job alert for this search

    Seo Market My Market • City of Rochester, NY, United States

    Related jobs
    • Promoted
    Senior SEO Analyst

    Senior SEO Analyst

    VirtualVocationsRochester, New York, United States
    Full-time
    A company is looking for a Senior SEO Analyst to help deliver great content for clients.Key Responsibilities Implement SEO best practices for client sites across various industries Conduct keywo...Show moreLast updated: 30+ days ago
    • Promoted
    Data Scientist - SEO Expert

    Data Scientist - SEO Expert

    VirtualVocationsRochester, New York, United States
    Full-time
    A company is looking for a Data Scientist- Search Engine Optimization Expert.Key Responsibilities : Build and maintain predictive and optimization models for organic and paid search performance A...Show moreLast updated: 1 day ago
    • Promoted
    Travel MedSurg LPN in Rochester, New York

    Travel MedSurg LPN in Rochester, New York

    Gifted HealthcareOntario Center, NY, US
    Full-time
    Licensed Practical Nurses (LPN) plan and manage patient care specific to each patient.The LPN acts as the eyes and ears of Registered Nurses and Physicians and performs ongoing and accurate assessm...Show moreLast updated: 19 days ago
    • New!
    doyouconvert.com is hiring : SEM / PPC Specialist - Google & Meta Ads in City of Ro

    doyouconvert.com is hiring : SEM / PPC Specialist - Google & Meta Ads in City of Ro

    MediabistroCity of Rochester, NY, United States
    Full-time
    We\'re offering a unique opportunity to develop and grow your skills in managing SEM / PPC and paid social marketing activities for our clients across North America. If spreadsheets and pivot tables...Show moreLast updated: 3 hours ago
    • New!
    SEO STRATEGIST Job at Digital Strike - Targeted Marketing in City of Rochester

    SEO STRATEGIST Job at Digital Strike - Targeted Marketing in City of Rochester

    MediabistroCity of Rochester, NY, United States
    Full-time
    Digital Strike - Targeted Marketing.We’re looking for a proactive, independent SEO Strategist to join our team and use their expertise and puzzle-solving mindset to drive client success.This is an ...Show moreLast updated: 3 hours ago
    • New!
    Associate SEO Manager Job at Human in City of Rochester

    Associate SEO Manager Job at Human in City of Rochester

    MediabistroCity of Rochester, NY, United States
    Full-time
    Are you looking for a career and company with a higher purpose that you feel more connected to?.As people quit their jobs at record rates and evaluate what they want to do with their lives, we beli...Show moreLast updated: 3 hours ago
    • Promoted
    E-Commerce Specialist

    E-Commerce Specialist

    VirtualVocationsRochester, New York, United States
    Full-time
    A company is looking for an E-Commerce Specialist (Remote).Key Responsibilities Manage the overall operation of the website and maintain a seamless user experience Optimize product listings and ...Show moreLast updated: 30+ days ago
    • New!
    Market My Market is hiring : Local SEO Specialist in City of Rochester

    Market My Market is hiring : Local SEO Specialist in City of Rochester

    MediabistroCity of Rochester, NY, United States
    Full-time
    Reporting to the Director of SEO, the Local SEO Specialist will focus on optimizing Market My Market’s clients’ Google Business Profiles and enhancing local SEO performance to attract and convert l...Show moreLast updated: 3 hours ago
    • New!
    Intellibright is hiring : SEO Contractor in City of Rochester

    Intellibright is hiring : SEO Contractor in City of Rochester

    MediabistroCity of Rochester, NY, United States
    Part-time
    Intellibright, a high-performance digital marketing agency and Google Partner, is seeking an experienced SEO Contractor to lead technical and content-focused SEO initiatives across client websites....Show moreLast updated: 3 hours ago
    • New!
    C1M is hiring : SEO EDITOR in City of Rochester

    C1M is hiring : SEO EDITOR in City of Rochester

    MediabistroCity of Rochester, NY, United States
    Full-time
    Are you a good writer and an analytical person that is well-versed in SEO and SEO analysis? Do you thrive in a remote work setting?. We are seeking a self-motivated SEO Editor to help create winning...Show moreLast updated: 3 hours ago
    • Promoted
    Sales Account Executive - Remote

    Sales Account Executive - Remote

    Riverside PaymentsHolley, New York, US
    Remote
    Full-time
    Job Summary Riverside Payments is one of the largest and fastest growing merchant services companies in the nation.We give businesses the ability to accept debit and credit cards as a form of payme...Show moreLast updated: 30+ days ago
    • Promoted
    L3Harris Rochester, NY - Engineering / Professional Hiring Event

    L3Harris Rochester, NY - Engineering / Professional Hiring Event

    L3Harris TechnologiesLIVONIA, New York, United States
    Full-time
    L3Harris is dedicated to recruiting and developing high-performing talent who are passionate about what they do.Our employees are unified in a shared dedication to our customers’ mission and quest ...Show moreLast updated: 1 day ago
    • Promoted
    SEO Analyst

    SEO Analyst

    VirtualVocationsRochester, New York, United States
    Full-time
    A company is looking for an SEO Analyst to enhance client website performance through SEO strategies.Key Responsibilities Perform full SEO website analysis, identifying issues and implementing so...Show moreLast updated: 30+ days ago
    • New!
    Jobs via Dice is hiring : SEO Manager in City of Rochester

    Jobs via Dice is hiring : SEO Manager in City of Rochester

    MediabistroCity of Rochester, NY, United States
    Permanent
    Get AI-powered advice on this job and more exclusive features.Robert Half Marketing & Creative is seeking a results-driven SEO Manager for our fast-growing, fully remote digital agency client that ...Show moreLast updated: 3 hours ago
    • New!
    SEO Specialist Job at AudaCity Capital Management in Town of Italy

    SEO Specialist Job at AudaCity Capital Management in Town of Italy

    MediabistroTown of Italy, NY, United States
    Full-time
    AudaCity Capital is a progressive and flourishing prop trading firm, and trading education provider.We are based in London, and at the moment have a team of highly trained properly trading professi...Show moreLast updated: 3 hours ago
    Remoteworldwide is hiring : SEO Strategist in City of Rochester

    Remoteworldwide is hiring : SEO Strategist in City of Rochester

    MediabistroCity of Rochester, NY, United States
    Remote
    Full-time
    Are you an SEO leader with local SEO and franchise SEO expert looking for your next great career opportunity? If so, Ignite Visibility, a fast-growing digital marketing company based in San Diego, ...Show moreLast updated: 1 day ago
    • Promoted
    • New!
    Travel MedSurg RN in Rochester, New York

    Travel MedSurg RN in Rochester, New York

    Gifted HealthcareMumford, NY, US
    Full-time
    Responsibilities MedSurg RNs provide bedside care for a variety of patients and execute individualized patient assessments to create an individualized plan of care. MedSurg RNs prepare equipment and...Show moreLast updated: 3 hours ago
    • Promoted
    SEO Growth Strategist

    SEO Growth Strategist

    VirtualVocationsRochester, New York, United States
    Full-time
    A company is looking for an SEO Growth Strategist to design and execute strategies that enhance organic reach and visibility. Key Responsibilities Build and execute a scalable SEO growth strategy,...Show moreLast updated: 30+ days ago