Senior Growth Marketing Manager, Builders San Francisco, CA; New York, NY; Austin, TX

Senior Growth Marketing Manager, Builders

Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes. More than 500,000 organizations, including 80% of the Fortune 100, rely on Airtable to transform how work gets done.

We’re seeking a Senior Growth Marketing Manager, Builders to drive activation and adoption of Airtable. You’ll own the post-signup journey for both new users and existing builders, turning initial curiosity into lasting engagement, cultivating champions, and ultimately generating sales-ready opportunities.

In this role, you will design and run growth campaigns and experiments that guide builders through their AI journey, from discovering their first AI-powered use case to scaling advanced workflows and becoming champions of Airtable. You will shape how the next generation of builders adopts AI by creating the moments of “wow” that turn curiosity into confidence and confidence into lasting impact. This is an opportunity to inspire thousands of builders to unlock what is possible with AI in Airtable and, in doing so, fuel the company’s next wave of growth.

What you'll do

• Own the Builder Journey : Shape the strategy for how builders engage with Airtable, from building inspiring webinars to scalable campaigns that educate and activate.
• Partner closely with Lifecycle and Marketing Operations teams to develop evergreen and triggered campaigns that help builders adopt AI-powered workflows and get more value from Airtable.
• Innovate with our tech stack : Explore and implement new ways to use marketing tools and automation to encourage adoption, deepen engagement, and deliver more personalized builder experiences.
• Innovate and continuously test new growth channels, tooling, messaging, and creative approaches, ensuring the team stays ahead in a competitive AI landscape.
• Experiment and grow : Design and test data-driven A / B experimentations to boost builder activation, engagement, and conversion into long-term champions.
• Partner with Product and Data teams to align on activation experimentations, onboarding and education flows and lead sophistication programs.
• Collaborate across teams : Partner with Product, Product Marketing, Community, and channel teams to align programs with builder needs and ensure a seamless experience.
• Measure and improve : Track performance, uncover insights, and double down on what drives meaningful product growth.
• Define and monitor growth KPIs across marketing and digital channels.

Who you are

Airtable is an equal opportunity employer. We embrace diversity and strive to create a workplace where everyone has an equal opportunity to thrive. We welcome people of different backgrounds, experiences, abilities, and perspectives. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or any characteristic protected by applicable federal and state laws, regulations and ordinances.

Compensation awarded to successful candidates will vary based on their work location, relevant skills, and experience. The base salary range for this role is $138,000 - $200,000 USD.

#J-18808-Ljbffr