Director, Artist Development (Marketing / Digital) - AWAL New York, NY

Director, Artist Development (Marketing) AWAL

New York, NY

Overview

At Sony Music Entertainment, we fuel the creative journey. Weve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. Weve nurtured some of musics most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, were committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

Role

As Director, Artist Development you will play a key role in helping AWAL artists bring their musical and creative dreams to life. Working in close collaboration with A&R and other key AWAL creative and commercial teams, you will be the main partner and champion for a roster 15-20 early stage and developing artists partnering with them on creative and strategic marketing plans and content strategies that focus on telling artists stories and growing their fanbases while also supporting the operational elements of their releases. This is a thrilling opportunity to help build artists careers from the ground up.

Responsibilities

• Build strong, collaborative, and trusting relationships directly with artists and their teams while managing multiple active campaigns simultaneously.
• Collaborate with internal AWAL teams such as A&R, Global Commercial Partnerships, Sync, Brand Partnerships, Radio, Creative, and International to build innovative marketing campaigns that drive cultural impact, grow fanbases, and deliver tangible commercial results.
• Work closely with artists and their teams to build and implement creative digital marketing plans around releases and touring that grow audiences through compelling content, creator strategies, content seeding, alt and fan accounts, advertising, etc.
• Maintain and build a network of external partners such as content producers, creators, social strategists, marketing agencies, and publicists that you hire and directly manage on campaigns.
• Conceptualize and coordinate the production of campaign creative and social content.
• Craft and share compelling marketing updates including artist proposition docs, audience segmentations, release strategy updates, project pitch info, and data analysis.
• Provide direct operational support to artist teams by setting up digital and physical releases and troubleshooting data, statement, and royalty questions.
• Monitor and analyze campaign performance through internal and third party data tools in order to measure goals, derive learnings, and apply those to campaigns.
• Manage and administer marketing campaign budgets.
• Regularly attend shows and travel, as needed.

Qualifications

What we give you

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership / union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

New York Pay Range

$100,000 - $115,000 USD

Apply

To apply, please submit your materials using the online application form on this page.

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