Marketing Senior Account Executive

Job Description

JOB SUMMARY :

The Marketing Senior Account Executive is responsible for supporting and leading the successful launch and management of integrated marketing programs of various types and complexity for clients. Must be able to effectively manage client programs, write first-draft plans, create content, manage budgets and hold day-to-day client interactions.. Work is generally independent and collaborative in nature. A moderate degree of business acumen with strong customer service, relationship, and communication skills is required.

OVERVIEW OF DUTIES AND RESPONSIBILITIES :

• Execute multi-channel marketing programs designed to build client reputation and drive company growth.
• Act as a primary contact person for assigned clients. Build and maintain strong working relationships with clients, team members, and project stakeholders. Interface effectively and comfortably with senior-level client contacts.
• Proactively drive programs forward across multiple accounts through leadership and with integrity to meet client objectives and agency revenue goals.
• Provide client service support - attend meetings and draft recaps, troubleshoot problems and manage account / project plans.
• Write compelling and effective content that may include social media posts, press releases, pitches, features articles, blogs, thought leadership pieces, videos, client reports and presentations.
• Work with the Account Managers and VP of Client Services to coordinate trade show events, including booth logistics, contest planning and digital and social media programs that drive booth traffic.
• Manage and execute social media campaigns for clients across a variety of social media channels.
• Execute and manage media relations programs, securing targeted media placements and delivering consistent client results.
• Write, edit and proof materials ensuring quality and consistency with appropriate writing styles.
• Utilize project management tools and agency processes to deliver high quality, error-free work on-time and on-budget.
• Support client budget management and billing, proactively keeping internal stakeholders and clients informed to ensure alignment and transparency.
• Build an understanding of the clients’ businesses and industries. Stay on top of issues and trend fostering the ability to proactively provide ideas and thinking that drives value.
• Research client competitors and provide analysis of standings within the industry and business goals.
• Act as a liaison between the Client Services, Creative and Digital Teams to ensure on-time delivery and attention to detail on all client marketing programs.
• Respond to changing demands and deadlines of accounts’ needs by providing appropriate solutions.
• Support agency growth through participation in new business initiatives for both current and prospective clients including writing, research and presentation development.
• Effectively support senior and executive agency leadership to proactively drive measurable results.
• Proactively inform executive leadership any issues or delays to assigned projects or clients.

NOTE : This list of duties is not meant to be all-inclusive, as employees should expect to receive additional projects and responsibilities as needed from management. This document describes typical duties and responsibilities and is not intended to limit management from assigning other work as needed or desired.

QUALIFICATIONS AND REQUIREMENTS :

PHYSICAL REQUIREMENTS :

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job, with or without reasonable accommodation.