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Product Marketing Associate

Product Marketing Associate

Voya FinancialNew York, NY, US
1 day ago
Job type
  • Full-time
Job description

Product Marketing Associate

Together we fight for everyone's opportunity for a better financial future. We will do this together with customers, partners, and colleagues. We will fight for others, not against : We will stand up for and champion everyone's access to opportunities. The status quo is not good enough we believe every individual and every community deserves access to financial opportunities. We are determined to support both individuals and communities in reaching a better financial future. We know that reaching this future depends on our actions today.

Like our Purpose Statement, Voya believes in being bold and committed to action. We are committed to a work environment where the differences that we are born with and those we acquire throughout our lives are understood, valued and intentionally pursued. We believe that our employees own our culture and have a responsibility to foster an environment where we all feel comfortable bringing our whole selves to work. Purposefully bringing our differences together to positively influence our culture, serve our clients and enrich our communities is essential to our vision.

Are you ready to join a company with a strong purpose and a winning culture? Start your voyage

Get to Know the Opportunity

Do you enjoy learning about and marketing investments? Voya Investment Management offers differentiated solutions across private fixed income and alternatives, plus equity and multi-asset platforms. Become a member of the Voya IM Product Marketing team, where we closely partner with investment teams and product and sales channels to develop and deliver compelling, differentiated, and timely investment content.

As a Product Marketing Associate, you will help to develop and execute marketing plans that differentiate the firm's institutional and intermediary market solutions. This is an exciting, growing function, with a focus on private credit and alternative products and go-to-market delivery. This role will provide product-oriented individual with an opportunity to collaborate across marketing and investment professionals.

This position will report to the Head of Product & Alternatives Marketing and will be a member of Voya IM's Product Marketing team within the larger Marketing organization.

The Contributions You Will Make

  • Work closely with product, sales, and investment teams to devise and implement go-to-market strategies that enhance product growth and are aligned with both external market needs and internal business goals.
  • Maintain product knowledge of the philosophy and process of each strategy supported including detailed understanding of the portfolio's current investment themes, holdings, risk attributes, positioning of the portfolio, near-term outlook for the strategy and performance attribution to develop clear, consistent, and pertinent collateral.
  • Ensure content for relevant strategies is consistent with core product and audience messaging; Work with investment teams to develop new product narratives and content for sales collateral that will be used across multiple sales channels from pension plans and their consultants to internal wholesalers and their external investment advisors.
  • Messaging and content creation is executed across media types; includes written content (presentations, sales ideas, competitive analysis, brochures) and digital (web, social, video, event)
  • Collaborate with Marketing Operations to ensure handoff of new materials to be implemented for regular updating and governance across relevant content management systems such as Seismic and Salesforce.
  • Responsible for ongoing Oversight, Accuracy and Quality Control of the production of product materials; including pitchbooks, product profiles, fact sheets and relevant web content.
  • Develop and execute integrated marketing strategy and campaign for new Product Launches; ensure delivery of collateral and execution for each phase of fund launch across distribution and marketing partners.
  • Ideate and collaborate with investment teams and marketing partners on Sales Ideas / Insights / Thought Leadership pipeline.
  • Analyze Channel partner needs, monitor market trends, and assess competitive product activity.
  • Liaise regularly with Product teams, Client Portfolio Managers, Compliance, and other departments to deliver and maintain marketing content and address urgent needs.

Minimum Knowledge and Experience

  • 5+ years in asset management; Demonstrated success in a product specialist, marketing, or content.
  • Strong knowledge of investment concepts and regulatory environment
  • Intellectual curiosity about global investment markets and the economy
  • Creative thinker able to turn concepts into compelling messaging for various audience.
  • Data-driven with a strong understanding of marketing technology and digital platforms
  • Excels at communication in writing and speaking across mediums.
  • Builds relationships through effective collaboration and proven project management.
  • Strategic thinker, creative in approach with ability to tactically execute.
  • Strong attention to detail and demonstrated ability to meet deadlines.
  • Thrives in our evolving environment, is highly organized and juggles multiple priorities.
  • Sense of Humortakes our business seriously and holds oneself accountable to get the job done.

    • Compensation Pay Disclosure :

    Voya is committed to pay that's fair and equitable, which means comparable pay for comparable roles and responsibilities. The below annual base salary range reflects the expected hiring range(s) for this position in the location(s) listed. In addition to base salary, Voya offers incentive opportunities (i.e., annual cash incentives, sales incentives, and / or long-term incentives) based on the role to reward the achievement of annual performance objectives. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Voya Financial is willing to pay at the time of this posting.

    $85,000 to $110,000 USD

    Be Well. Stay Well.

    Voya provides the resources that can make a difference in your lives. To us, this means thriving physically, financially, socially and emotionally. Voya benefits are designed to help you do just that. That's why we offer an array of plans, programs, tools and resources with one goal in mind : To help you and your family be well and stay well.

    What We Offer

  • Health, dental, vision and life insurance plans
  • 401(k) Savings plan with generous company matching contributions (up to 6%)
  • Voya Retirement Plan employer paid cash balance retirement plan (4%)
  • Tuition reimbursement up to $5,250 / year
  • Paid time off including 20 days paid time off, nine paid company holidays and a flexible Diversity Celebration Day.
  • Paid volunteer time 40 hours per calendar year

    • Critical Skills

  • Customer Focused : Passionate drive to delight our customers and offer unique solutions that deliver on their expectations.
  • Critical Thinking : Thoughtful process of analyzing data and problem solving data to reach a well-reasoned solution.
  • Team Mentality : Partnering effectively to drive our culture and execute on our common goals.
  • Business Acumen : Appreciation and understanding of the financial services industry in order to make sound business decisions.
  • Learning Agility : Openness to new ways of thinking and acquiring new skills to retain a competitive advantage.

    • Equal Employment Opportunity

    Voya Financial is an equal-opportunity employer. Voya Financial provides equal opportunity to qualified individuals regardless of race, color, sex, national origin, citizenship status, religion, age, disability, veteran status, creed, marital status, sexual orientation, gender identity, genetic information, or any other status protected by state or local law.

    Reasonable Accommodations

    Voya is committed to the inclusion of all qualified individuals. As part of this commitment, Voya will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and / or to receive other benefits and privileges of employment, please reference resources for applicants with disabilities.

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