Senior Product Marketing Manager – Anaplan Intelligence (AI)

At Anaplan, we are a team of innovators focused on optimizing business decision-making through our leading AI-infused scenario planning and analysis platform so our customers can outpace their competition and the market.

What unites Anaplanners across teams and geographies is our collective commitment to our customers’ success and to our Winning Culture.

Our customers rank among the who’s who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies who rely on our best-in-class platform.

Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals, and we love celebratingour wins – big and small.

Supported by operating principles of being strategy-led, values -based and disciplined in execution, you’ll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and let’s build what’s next - together!

We are now looking for a

Senior Product Marketing Manager – Anaplan Intelligence (AI)

to help shape, position, and evangelize Anaplan’s rapidly evolving AI capabilities. In this role, you will help define and execute the

go-to-market strategy for Anaplan Intelligence

, supporting our mission to lead the market in applying

predictive, generative, and agentic AI

to Enterprise Business Planning processes.

This is a hybrid role based 2 days a week out of our San Ramon office , who will report in the Director of Product Marketing – Platform, who is based in the U.K.

You can get further details about the nature of this opening, and what is expected from applicants, by reading the below.

Your Impact

Own and drive product marketing strategy for Anaplan Intelligence

, helping shape and refine our AI narrative, messaging, and market positioning in a differentiated way.

Develop clear, compelling positioning that explains how our

predictive, generative, and agentic AI capabilities

deliver transformational value in Enterprise Business Planning - improving productivity, agility, and decision excellence for large enterprise customers.

Partner with

product management and strategy teams

to

contribute to product strategy, roadmap, and the creation of compelling visual use cases

that demonstrate the real-world benefits of Anaplan Intelligence and AI — bringing market, customer, and competitive insights that shape innovation priorities.

Evangelize Anaplan Intelligence externally

, representing Anaplan at industry conferences, webinars, and customer forums – working with our solutions marketing team, to confidently communicate how AI transforms enterprise planning across finance, supply chain, sales, and workforce.

Work closely with our

AR team and industry analysts

(e.g. Gartner, Forrester, IDC) and media to ensure Anaplan’s AI capabilities are understood, accurately represented, and well-positioned in solution assessments and market reports.

Create

messaging frameworks, GTM materials, enablement content, and conceptual / demo videos

that showcase how Anaplan Intelligence drives enterprise productivity - helping GTM teams position us against competitors.

Partner with

campaigns, demand generation, and content teams

to ensure AI-related content fuels pipeline growth and supports leadership positioning.

Track

AI industry trends, analyst assessments, and competitive moves

• and turn these insights into clear, actionable recommendations for GTM and product teams.

Your Qualifications

4+ years of enterprise B2B SaaS product marketing experience

, with significant recent focus on

artificial intelligence capabilities or products

sold to large enterprise customers, ideally to Senior IT, CIOs, and technical decision-makers.

Strong experience positioning and marketing

predictive, generative, and agentic AI capabilities

, with the ability to translate complex AI concepts into

clear, differentiated messaging and customer-centric value propositions

Experience in

Enterprise Performance Management (EPM), Integrated Business Planning (IBP), or Business Intelligence (BI)

, or demonstrated ability to learn complex platforms quickly.

Proven track record contributing to

AI product strategy and roadmap discussions

, using customer, market, and competitive insights to influence innovation priorities.

Comfortable and credible

evangelizing AI solutions externally

Experience working with

industry analysts (e.g. Gartner, Forrester, IDC)

and AR / PR teams to shape solution assessments, category positioning, and market perception.

Demonstrated ability to create

messaging frameworks, GTM materials, and enablement content

that successfully support competitive positioning and sales execution.

Skilled in

cross-functional collaboration

— partnering with product, sales, campaigns, demand generation, and content teams in a fast-scaling, global SaaS environment.

Excellent written and verbal communication skills for engaging both

technical and business audiences

Preferred Skills

Bachelor’s degree

from an accredited university; advanced qualifications or certifications in product marketing, AI / ML, or enterprise SaaS are a plus.

Familiarity with planning platforms like Anaplan or similar technologies.

Understanding of

Enterprise Business Planning

, including how artificial intelligence is transforming decision-making across finance, supply chain, sales, and workforce / HR planning.

Experience shaping or contributing to

AI category leadership narratives

in collaboration with industry analysts, AR / PR teams, and external thought leadership channels.

Proven success creating and executing

sales enablement and competitive positioning strategies

for AI or analytics solutions.

Familiarity with

key competitors in enterprise business planning

, and how Anaplan can differentiate its AI capabilities in the market.

Ability to write, speak, and present about

AI’s role in enterprise productivity, decision excellence, and planning transformation

in a way that resonates with both technical and business audiences.

Passion for

AI innovation

and for helping shape how artificial intelligence drives the future of enterprise business planning.

Base Salary Range : $163,000 — $220,000 USD

Our Commitment to Diversity, Equity, Inclusionand Belonging (DEIB)

We believe attracting and retaining the best talent and fostering an inclusive culture strengthens our business. DEIB improves our workforce, enhances trust with our partners and customers, and drives business success. Build your career in a place where diversity, equity, inclusion and belonging aren’t just words on paper – this is what drives our innovation, it’s how we connect, and it contributes to what makes us a market leader. We believe in a hiring and working environment where all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your authentic self to work every day!

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation.

Fraud Recruitment Disclaimer

It has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals, mainly through telephone calls, emails and correspondence, claiming they are representatives of Anaplan. The main purpose of these correspondences and announcements is to obtain privileged information from individuals.

Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video or in person.

Send job offers via email. All offers are first extended verbally by a member of our internal recruitment team whenever possible and then followed up via written communication.

All emails from Anaplan would come from an @anaplan.com email address. Should you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Anaplan, please send an email to people@anaplan.com before taking any further action in relation to the correspondence.

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