Integrated Campaigns Marketing Manager - PLG

Rithum™ is the world's most trusted commerce network, accelerating how brands, suppliers, and retailers work together to deliver seamless e-commerce experiences. We provide an unmatched platform for brands and retailers, enabling them to accelerate growth, optimize operations across channels, scale product offerings and enhance margins.

Today, more than 40,000 companies trust Rithum to grow their business across hundreds of channels, representing over $50 billion in annual GMV. Using our commerce, marketing, and delivery solutions, our customers create optimized consumer shopping journeys from beginning to end.

Overview

As the Integrated Campaigns Marketing Manager (PLG Focus), you design and execute multi-channel campaigns that accelerate product-led growth, self-serve adoption, and revenue expansion. You bridge traditional marketing strategy with the unique dynamics of a PLG funnel, where product experience and in-app engagement drive growth as much as acquisition. Working at the intersection of growth marketing, lifecycle, and product experience, you partner with product, data, and go-to-market teams to turn user insights into integrated campaigns that inspire sign-ups, activate users, and convert self-serve customers into enterprise advocates. You bring both strategic vision and hands-on execution, using data and experimentation to connect every touchpoint, from digital campaigns to in-product journeys, into a seamless path from awareness to expansion. This is an opportunity to shape Rithum's PLG motion and define how we bring our products to market in a PLG-first world.

Responsibilities

PLG-Focused Campaign Strategy & Planning

• Design integrated campaigns that fuel each stage of the PLG funnel, from top-of-funnel awareness through in-product activation and expansion.
• Partner with growth and product marketing to connect acquisition efforts with in-app engagement and usage signals.
• Build frameworks that unify paid, owned, and in-product channels, ensuring a seamless and data-driven user journey.
• Define success metrics that go beyond MQLs, including activation rates, PQL (product-qualified lead) conversion, feature adoption, retention, and expansion velocity.
• Collaborate with data and RevOps to identify behavioral triggers and cohorts that inform campaign personalization and timing.

Orchestrate Cross-Functional Execution

Performance Measurement & Optimization

Qualifications

Minimum Qualifications

Preferred Qualifications

Travel Required

Up to 10%

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

What it's like to work at Rithum

When you join Rithum, you can expect to work with smart risk-takers, courageous collaborators, and curious minds.

As part of the Rithum team, you are valued, supported, and included. Guided by a transparent culture and accessible, approachable leadership, we offer career opportunities aligned to your ambitions and talents. To ensure work and life balance works for you, we also offer an array of resources to support you and your families, including comprehensive benefits and wellness plans.

At Rithum you will :

Benefits

Rithum is an equal opportunity employer. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other protected characteristic. All employment is decided on the basis of qualifications, merit, and business need.

We're committed to providing reasonable accommodations in accordance with the law for qualified applicants. If you require assistance during the interview process due to a medical condition or need support accessing our website or completing the application process, please reach out to us by completing the Accommodations Request Form. Your comfort and accessibility are important to us, and we're here to ensure a seamless experience as you explore opportunities with our team.