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Associate Operator Marketing Manager

Associate Operator Marketing Manager

LanceSoftJersey City, NJ, United States
7 hours ago
Job type
  • Full-time
Job description

The Associate Operator Marketing Manager will be a part of the Go-to-Market team responsible for growth in designated Citadels. You will work collaboratively with sales & culinary to deliver value-add solutions to small restaurant chains, focusing on hyper-local insights, relevancy of content, and the city-specific foodservice scene. You will be responsible for the end-to-end operator journey, and you will be accountable for delivering business targets in the city and zone.

Hyper-Local Insights on key operator groups

  • Deep understanding of foodservice landscape in designated city to identify actionable insights
  • Hyper-local focus to understand the foodservice scene, menus, competitor base and consumer make-up in designated cities
  • Ability to translate insights into execution plan, with end-to-end responsibility from design to landing in marketplace

Demand Creation : Small Restaurant Chains

  • Localize master brand campaign content to develop tools and assets that the sales team can use to drive demand with their target customers
  • Collaborate with culinary to deliver regionalized menu inspiration
  • Create operator group specific content that can be leveraged across digital touchpoints to drive demand generation
  • Support efforts to increase contactable operator database

    • Operator Engagement

  • Identify local foodservice events & activities where UFS should have a presence and develop 360 plan to maximize opportunity, from objectives of participation all the way through to execution with end to end responsibility
  • Collaborate across marketing (digital, trade) to ensure consistency in messaging in key Citadels and relevancy of content for target operator group.

    • What You'll Need To Succeed

  • 4-year College Degree in marketing, business or culinary
  • 3+ years of experience in foodservice or relevant corporate; experience in sales a plus
  • Proven track record of developing relationships in cross-functional teams and comfortable in engaging with customers
  • Strong project management, presentation skills and business acumen
  • Proficiency and drive to become a proficient user of our systems (Salesforce.com, Power BI)
  • Passion for driving results with a strong interest in the food industry.
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    Associate Marketing Manager • Jersey City, NJ, United States