Marketing Director

SCONZA CANDY COOakdale, CA, US

18 hours ago

Job type

Full-time

Job description

Job Description

Join a Legacy of Sweet Innovation

Since 1939, Sconza Chocolates has been delighting generations of consumers with irresistible confections. As a proud 4th-generation family-owned business, we blend time-honored tradition with bold innovation-crafting everything from everyday favorites to premium treats.

We are one of the largest private label candy companies in the country, trusted by leading retailers and loved by customers nationwide. Working at Sconza means joining a company with the scale, stability, and reputation of an industry leader-while still fostering the creativity, collaboration, and entrepreneurial spirit that drive innovation.

At Sconza, you'll experience the joy of working in the candy industry, where every day brings opportunities to launch exciting products, spark smiles, and contribute to a delicious legacy more than 85 years in the making. Here, your ideas matter, your impact is visible, and your work helps shape the future of one of America's most respected confectionery companies.

Director of Marketing

The Director of Marketing is a hands-on leadership role that provides strategy and oversight across the full marketing lifecycle - from market research and planning to execution, measurement, and optimization. This role is responsible for shaping and advancing the company's branding, communications, and corporate identity initiatives, with the goal of strengthening awareness and driving growth across all business segments.

This leader unifies consumer-facing marketing (Sconza brand in retail, e-commerce, and digital) with business-to-business marketing (wholesale, contract manufacturing, and private label), ensuring that all initiatives reinforce the company's longstanding reputation for quality, innovation, and trusted partnership.

Key Responsibilities

Strategic Marketing Leadership

Develop and implement comprehensive marketing plans, including promotional calendars and programs that drive seasonal, retail, and e-commerce initiatives.
Develop Go-to-Market strategies by channel (retail, e-commerce, and alternative) to support the product portfolio and innovation pipeline.
Establish and grow market share by implementing programs that deliver measurable ROI across B2C and B2B.

Branding & Content Development

Lead branding and packaging initiatives to strengthen consumer awareness and preference.

Develop innovative, integrated content for social media, digital platforms, and events that support key brand and business initiatives.

Ensure brand consistency across all consumer and partner touchpoints.

Execution & Revenue Growth

Collaborate with Sales leadership on programs to drive revenue across all channels of trade.

Manage the company's websites and digital marketing programs; establish KPIs and provide routine reporting to validate results and optimize performance.

Partner with cross-functional teams and agency partners to execute campaigns that support both retail sales and B2B growth.

Operational & Team Leadership

Manage the marketing budget to maximize ROI while driving both revenue and brand equity.

Organize work, direct the marketing team's workload, and ensure deadlines and priorities are met in the most efficient manner.

Foster a results-oriented culture that values innovation, accountability, and cross-departmental collaboration.

Competencies

Exceptional verbal and written communication skills

Strong organizational and project management skills

Ability to thrive in a fast-paced, dynamic environment

High attention to detail with a commitment to quality

Proficiency with content management, marketing automation, and CRM tools

Experience in budget management, forecasting, and ROI analysis

Strong analytical skills with the ability to translate data into actionable insights

Creativity and innovation in marketing strategy and execution

Education & Experience

Bachelor's degree in Marketing, Advertising, Business Administration, or related field required

Consumer Packaged Goods (CPG) industry experience strongly preferred

10-15 years of progressive marketing experience, including leadership of small to mid-size teams

Proven success in developing and executing multi-channel marketing programs (social, digital, e-commerce, retail, events, and email marketing)

Demonstrated expertise in brand development, go-to-market strategy, and product launches

Excellent copywriting, proofreading, and storytelling abilities

Ability to independently move projects forward, prioritize tasks, and meet deadlines

Track record of driving measurable ROI through innovative, data-driven marketing initiatives

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Marketing Director • Oakdale, CA, US

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