Flight Centre - Senior Product Market

Senior Product Marketing Manager

Flight Centre Travel Group (FCTG) is one of the world’s largest travel retailers and corporate travel managers. The company, which is headquartered in Brisbane, Australia has company-owned leisure and corporate travel business in countries, spanning Australia, New Zealand, the Americas, Europe, the United Kingdom, South Africa, the United Arab Emirates and Asia. FCTG also operates a global corporate travel management network, which extends to more than countries through company-owned businesses and independent licensees. The company opened its first leisure travel shop in Sydney, Australia in 2 and listed on the Australian Securities Exchange in 5. Our purpose is to “open up the world for those who want to see”. Every day, we give people all around the world the opportunity to experience something really amazing – travel!

To learn more about Flight Centre Travel Group please click

About The Opportunity

This role is responsible for developing strategic product marketing plans for our Corporate Brand/s working closely with key senior stakeholders, regional teams, product, Brand Marketing & PR/Communications, Customer Success, Account Management, Operations, and Sales teams. This role will craft the product/solution market facing messaging and positioning, to help drive new customer sales, product adoption and ultimately retention of our customers.

The role helps to guide insight led product strategy & communicates effectively the market positioning, product messaging & competitive differentiation of our solutions to our target audiences.

A key focus of the role is to manage the process of bringing solutions to market, which includes crafting the product positioning and messaging, GTM planning with associated activities, and ensuring all relevant prospects & existing clients fully understand the offerings. This role also aims to drive the demand and usage of solutions, and to ensure that the voice of the customer is being utilised within the full product lifecycle.

By creating & leveraging market research, competitor analysis, and customer engagement, this role will be the expert in understanding the client/customer's personas, their needs and how these can be crucial in buying criteria - which can guide in the formulation of the product roadmap.

Critical to the success of the role will be how effective the hired candidate will be in transferring knowledge to, and effortlessly collaborating with, teams around the business including; Brand Marketing & Comms, Sales Teams, Account Management, Customer Success, Product Managers, Subject Matter Owners, Implementation & Operations and stakeholders, along with External Partners & Clients in order to effectively launch new products and specification/feature releases of existing services.

This role also leads the assigned product marketers to the brand portfolio, ensuring annual plans and performance are aligned and delivering to Brand Business OKRs. Further to this, the role is responsible for driving consistent, efficient and effective ways of working, growing team capability and ensuring FCTG core and team values are lived.

Key Responsibilities

• Positioning & Messaging: Through detailed market research & competitive landscape analysis, identify and develop product positioning and messaging that uniquely differentiates our solutions.
  
  
• Sales and marketing tools: Create collateral, whitepapers, presentations, videos, and training materials, etc to communicate the value proposition of our solutions internally and/or externally.
  
  
• Product launches & High value releases: Work with all internal teams, and external Tech Partners/Suppliers to plan the market launch of new products and high value releases and manage the cross­ functional implementation of the GTM plan.
  
  
• Communications: Work with sales, account management, customer success, training, operations, deployment, enablement, brand marketing and PR Comms teams to broadcast our message to the market, across the organisation, and our partner community.
  
  
• Market intelligence: Be the expert on our clients, buyer persona's, how they buy and their buying criteria; and be the expert on our competition and how to succeed.
  
  
• Demand generation: Support the Brand marketing strategy and programs that create interest for our solutions in all market segments.
  
  
• Industry leadership: Where appropriate represent the company at industry events, conferences, trade shows, webinars.
• Contribute to a safe, inclusive, and accessible work environment where all Flighties feel welcomed, respected, and supported to thrive

Experience & Qualifications

• It is preferred for the candidate to have worked for innovative technology organisation, SaaS background. A strong understanding of the FCTG business model, including product and/or technology areas is highly valued.
• Experience in product lifecycle/customer lifecycle management and new product development methodologies Ideally demonstrate experience in customer lifecycle marketing through digital touchpoints and marketing automation. Experience in new product development, adoption and growth strategies.
• Experience working with and preparing pitches for industry analysts Experience working with a range of senior stakeholders in a sales/value driven environment with sales & AM teams.
• Experience in analytics and insights Proven ability in tracking and analytics; Experience in analysis through customer research methodologies Ability to use analytics and insights to identify opportunities, to drive business improvements across all channels
• Strong project management skills Ability to manage multiple projects at the same time in fast paced environment.
• Strong stakeholder management skills Ability to influence and negotiate with senior stakeholders with favourable outcomes.

Work Perks! - What’s in it for you:

FCTG is renowned internationally for having amazing perks and an even better culture. We understand that our people are our most valuable asset. It is the passion and dedication of our teams that keep the company on top of the industry ladder. It’s also why we offer some great employee benefits and perks outside of the norm.

• Have fun: At the heart of everything we do at Flight Centre is a desire to have fun.
• Reward & Recognition: Celebrate the success of yourself and others at our regular Buzz Nights and at the annual Global Gathering - You'll have to experience it to believe it!
• Use your smarts: Our people use their quick thinking, expertise, and tenacity to always figure things out.
• Love for travel: We were founded by people who wanted to travel and want others to do the same. That passion is something you can’t miss in our people or service.
• Personal connections: We are a big business founded on personal relationships.
• Diversity, Equity & Inclusion: Commitment to diversity, equity, and inclusion through initiatives like Diversity Day (paid leave to observe a holiday or cultural celebration of your choice) Employee Resource Groups (Racial Equity, Gender Equity, LGBTQ2IA+, Accessibility, Environmental Justice), DEI education initiatives, and equitable practices, including regular equity assessments and inclusive recruitment protocols.
• A career, not a job: We offer genuine opportunities for people to grow and evolve
• We back our people all the way: We are strongly committed to supporting every single employee in their professional and personal development.