Campaigns Strategy Director AARP

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Overview

AARP is the nation’s largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence and nearly 38 million members, AARP strengthens communities and advocates for what matters most to families : health security, financial stability, and personal fulfillment. AARP also produces the nation’s largest circulation publications, AARP The Magazine and AARP Bulletin.

AARP’s Community, State and National Affairs (CSN) Group includes Government Relations, Programs, Volunteer Engagement, Community Outreach, and Advocacy at the federal, state, and local levels. It delivers on AARP’s social mission by educating and engaging people 50-plus and their families, strengthening communities, and championing issues that help give people financial and health security.

The Campaigns Strategy Director leads the development, execution, and implementation of programs and / or campaigns that align with the organization’s goals and objectives. Leads the evaluation of existing programs to identify improvements and to measure outcomes. Collaborates with senior leadership in the development of strategic plans to ensure continued successful growth and profitability. Builds on the vision of how the strategy is deployed and helps senior leadership identify the most important opportunities across the teams to enhance the delivery of goals and to identify compounding delivery risk at the enterprise level.

Responsibilities

• Establishes and applies measurement and adjustment framework to monitor progress against the goals outlined in the strategic plan. Orchestrates monthly and quarterly updates to assess progress towards goals. Identifies gaps, risks, and potential opportunities. Designs and executes adjustments and / or risk mitigation strategies, as needed.
• Guides and orchestrates the development of an integrated plan comprised of objectives, goals, and strategies.
• Manages collaboration with others to ensure understanding and alignment of strategies and evaluates new initiatives, as agreed upon.
• Owns and applies prioritization frameworks that inform resources (people, time, and money) allocation across teams for business-as-usual requests, as well as new opportunities.
• Oversees execution of strategic and high-level testing roadmaps across teams and facilitates sharing of learnings through in-person meetings and use of collaboration tools. Coordinates with internal and external sources to identify and communicate key market developments and assesses impact and implications to goals and strategies. Performs strategic planning and directs and coordinates development, maintenance, and planning of program systems.
• Provides strategic and innovative direction related to industry and technology trends and streamlines organizational processes.

Qualifications

Additional Requirements

AARP will not sponsor an employment visa for this position at this time.

Flexible Work Arrangement (FWA)

AARP observes Mondays and Fridays as telecommuting workdays, except for essential functions. Remote work and telecommuting can only be done within the United States and its territories.

Compensation And Benefits

AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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