Key Account & Retail Expansion Manager
OXYENERGYCosta Mesa, CA, US2 days ago
Job type
- Full-time
Job descriptionDevelop entry strategies for Vitamin Shoppe, GNC, regional supplement / pharmacy chains, and independent health food stores. Identify and onboard local mom-and-pop retailers as an early-stage distribution network. Build partnerships with distributors and brokers to accelerate long-tail penetration. Design and execute Oxyenergy’s first offline rollout strategy, prioritizing test regions and pilot accounts. Use existing internal resources (supply chain, marketing, influencer-driven demand) to secure initial listings and drive sell-through. Create scalable playbooks for retail expansion that can be replicated across regions. Track sales performance by channel : ACV, market share, per-store sell-through, and ROI of trade promotions. Provide leadership with data-driven insights and actionable recommendations. 3+ years of U.S. retail / channel sales experience in CPG, dietary supplements, or health & wellness. Proven success managing major retailers (Walmart, Target, CVS, etc.) as well as specialty / mid-tier accounts (Vitamin Shoppe, GNC, independents). Ability to navigate 0–1 stage retail entry, including distributor / broker management and grassroots retail expansion. Strong negotiation and relationship-building skills with buyers and category managers. Analytical skills : proficient in Excel and retail reporting tools. Existing relationships with supplement / pharmacy buyers or distributors. Experience bridging online-to-offline growth (e.g., converting Amazon / TikTok traction into shelf placement). Bilingual English / Spanish or English / Chinese.
Job Description
Job Title : Key Account & Retail Expansion Manager – Dietary Supplements
About us：
OXYENERGY,a rapidly expanding DTC supplement brand with its U.S. branch based in Costa Mesa,CA, is on a mission to craft science-backed, content-native wellness products that strike a chord with the next generation of consumers.
Key Responsibilities
1. Key Account Development
- Build and manage partnerships with major U.S. retailers (Walmart, Target, CVS, Walgreens, Costco, etc.).
- Lead Joint Business Planning (JBP) and negotiations covering distribution, shelf placement, trade spend, and promotional calendars.
- Collaborate cross-functionally to ensure new product launches and campaigns are executed seamlessly in key accounts.
2. Specialty & Independent Channel Expansion
3. Market Building & Execution (0–1 Stage)
4. Analytics & Reporting
Qualifications & Requirements
Must-Have
Nice-to-Have
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Key Account Manager • Costa Mesa, CA, US
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