Marketing Liason

Job Description

Job Description

Summary :

Under the supervision of the Chief Operating Officer, the Marketing Specialist / Liaison provides a vital role in educating the public regarding Behavioral Health and Substance Use Services, the philosophy of the program, reimbursement issues and criteria, and the referral process. The Marketing Liaison fosters relationships with all resources in the community and becomes a liaison between the agency and those resources and provides feedback to the agency. This role is a vital component in ensuring appropriate referrals are received and taken.

Essential Duties and Responsibilities :

• Increase awareness of the agency's resources and service lines and drive referrals to the agency
• Develop and implement a strategic outreach plan to target key community organizations and healthcare providers
• Attend networking events, conferences, and other community events to promote the agency's services
• Build and maintain relationships with referral sources to generate new business opportunities
• Educate referral sources on the benefits and services offered by the Behavioral Health Agency.
• Collaborate with the office assistants, inner office team to ensure referral sources are satisfied with the agency's services.
• Track and report on outreach activities and referral sources.
• Acts as liaison between SEIC and the referral sources within the community.
• Makes visits / calls to referral sources providing behavioral health education and conducting related presentations.
• Identify and utilize cultural and community resources. Establish and maintain relationships with identified service providers.
• Assist with the development and maintenance of a superior customer service program.
• Assists in conducting market research activities to identify targeted populations and to identify the appropriate media for distribution of promotional information.
• Performs other duties as requested.

Supervisory Responsibilities :

None.

Qualifications :

Education / Experience

Required Skills / Abilities

Certificates, Licenses, Registrations

Work Environment :

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The work is typically performed in an office environment, with a moderate noise level.

Physical Demands :

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.