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Digital Marketing Manager

Digital Marketing Manager

Smart IT Frame LLCSanta Rosa, CA, United States
28 days ago
Job type
  • Full-time
Job description

JD :

Role and Responsibilities :

Primary day-to-day client contacts and often interact with C-level executives.

  • Interacts regularly with clients to understand business requirements, define analytical problems, structure and communicate solutions and ensure client satisfaction with strong business driving results

Extremely comfortable working with data, including managing large number of data sources, analyzing data quality, and pro-actively working with client’s data / IT teams to resolve issues

Use variety of analytical tools (SQL, SAS, Python, GA, Heap, Optimizely, Excel, Tableau) to carry out analysis and drive conclusions

  • Leads project teams of 3-6 consultants or more, and / or Team Lead and Analysts in all aspects of project execution
  • Work closely with client marketing teams to solve complex problems in digital marketing analytics (Paid Search, Paid Social, Addressable Digital, Website, SEO)
  • Manages team members, including definition of objectives, oversight of execution and evaluation of performance
  • Provides thought leadership and delivers business insights to identify and resolve complex issues critical to their clients' success
  • Manages communication between senior EXL partners and clients to update project progress and solicit feedback on project deliverables
  • Candidate Profile :

  • 6+ years of experience comprising analytics service delivery, consulting, solution design and client management
  • Preferred experience in marketing analytics in banking industry in the following fields :
  • Experience running analytics for search engine marketing, paid social, search engine optimization, A / B testing, website traffic, funnel conversion, marketing attribution and customer behavior
  • Technical proficiency in tools like Google Analytics, optimizely, tableau, heap, SQL
  • Demonstrable leadership ability, superior problem solving and people management skills
  • Excellent communication, presentation and story building skills in a consulting setup

    Master's degree in economics, mathematics, computer science / engineering, operations research or related analytics areas; candidates with BA / BS degrees in the same fields from the top tier academic institutions are also welcome to apply