Title : HubSpot Marketing Specialist / Manager
Location : Houston, TX
Job Type : Contract
Customer Interview mode : In person at Houston office
Key Responsibilities :
- Manage and optimize HubSpot CRM for lead generation, nurturing, and conversion tracking
- Create and execute inbound marketing campaigns using HubSpot's marketing automation tools
- Design and implement email marketing workflows, drip campaigns, and lead scoring models
- Develop landing pages, forms, and CTAs using HubSpot's content management system
- Monitor and analyze marketing performance metrics, ROI, and campaign effectiveness
- Manage social media integration and social publishing through HubSpot
- Create and optimize SEO content strategy using HubSpot's SEO tools
- Set up and maintain marketing attribution reporting and dashboard creation
Required Skills :
3-5 years experience with HubSpot Marketing Hub (certification preferred)Strong understanding of inbound marketing methodologyProficiency in marketing automation, lead nurturing, and segmentationExperience with A / B testing, conversion optimization, and analyticsKnowledge of HTML / CSS for email and landing page customizationFamiliarity with integrations (Salesforce, Google Analytics, social platforms)Strong analytical skills with data-driven decision makingPreferred Qualifications :
HubSpot Marketing Software CertificationExperience with content marketing and bloggingKnowledge of buyer persona development and customer journey mapping