Sr. Project Manager/ Project Manager

Title: Sr. Project Manager/ Project Manager

Work Location: Detroit, MI, 48226

Duration: 12 Months

Job Type: Temporary Assignment

Work Type: Hybrid

Dept: Member Marketing & Enga

Payrate:$ 55.00 - 55.00/hr.

Overview

TekWissen is a global workforce management provider headquartered in Ann Arbor, Michigan that offers strategic talent solutions to our clients world-wide. Our client is a health insurance company. It offers different types of health care coverage plans that include individual and family, dental and vision, plans for employers, etc.

Engagement Description –

• Develops strategic B2B and B2C marketing and engagement plans for health plan products and solutions.
• This role leads omni-channel marketing initiatives to help drive business results for the client and its internal business partners.
• Marketing and engagement includes acquisition, retention, adoption, use and behavior change objectives.
• Develop strategic marketing and/or engagement plans that address multiple audiences, including employers, members, agents and providers.
• Manage omni-channel marketing projects to target specific audience segments.
• Coordinate marketing planning and execution with cross-functional internal business units and departments including Market Research, Insights & Analytics, Corporate Communications, Digital Experience, Product, and other areas.
• Partner with Insights & Analytics group to develop and monitor appropriate measurable outcomes and KPIs for assigned portfolio of initiatives.
• Lead and manage day-to-day internal client relations and consulting.
• Participate in and deliver presentations to various initiative workgroups and business partners forums.

Top 3 Required Skills/Experience –

• Experience in business-to-business and consumer multi-channel marketing strategy
• Experience with CRM and Marketing Automation platforms (e.g. Salesforce Marketing Cloud) preferred.
• Experience in project management and development and execution of marketing plans is required.

Required Skills/Experience – The rest of the required skills/experience. Include:

• Experience in Multi-channel marketing
• Familiarity with CRM Lifecycle
• Ability to work effectively in a team environment.
• Strong organizational, planning, analytical, presentation and communication skills.
• Ability to identify customer insights that drive behavior change.
• Ability to lead and coordinate work groups.
• Ability to present solutions and ideas for unique challenges.
• Other related skills and/or abilities may be required to perform this job.

Preferred Skills/Experience – Optional but preferred skills/experience. Include:

• Master's Degree in related field preferred.
• Healthcare experience preferred.
• CRM salesforce certification and/or training

Education/Certifications – Include:

• Bachelor's Degree in related field required.
• Minimum of five (5) years experience in related field.

TekWissen Group is an equal opportunity employer supporting workforce diversity.