Talent.com
Digital Strategy Director
Digital Strategy DirectorClyde • Washington, DC, United States
Digital Strategy Director

Digital Strategy Director

Clyde • Washington, DC, United States
2 days ago
Job type
  • Full-time
Job description

CLYDE is a fast-paced, impact agency committed to delivering innovative, strategic, and visually compelling communications solutions for our diverse portfolio of clients. We work with clients who want to make a difference by moving the world forward - helping them do it through earned, owned, and paid media programs, creative solutions, and smarter, informed strategies. We are passionate about pushing the boundaries of design while staying grounded in strategy, brand integrity, and results. We are seeking a talented and dynamic Director, Digital Strategy to join our growing team and bring our Values to life.

We're seeking a Director, Digital Strategy with a deep pulse on the digital landscape, someone who thinks audience-first, who knows that no single message or channel fits all, and designs tailored campaigns that meet people where they are. This strategist brings curiosity, creativity, and data-driven thinking to every project, using digital as a strategic tool to build meaningful customer journeys and deliver measurable impact.

In this role, you will develop integrated, audience-centered digital strategies across channels, platforms, and content formats. You'll blend strategic thinking, creative insight, and analytical rigor to help clients reach the right audiences with the right message at the right time. You will partner closely with creative, media, and client teams to ensure every initiative is insight-driven and optimized for performance.

The ideal candidate has a versatile background in digital and social media, able to move seamlessly between strategist, creative, and project manager roles. This position reports directly to the SVP of Creative & Digital.

Preferred past experience includes :

  • A great eye for new trends and a drive for executing with speed
  • Experience working with new social platforms
  • Experience with Influencer Engagement
  • Experience with PR, Public Affairs and Corporate communications,
  • Ability to partner with clients and the ability to translate their communication challenges into digital strategy
  • Media buying and placement
  • Knowledge in advertising platforms and exchanges such as DBM, DCM, Meta, and X
  • Experience with website management and best practices, including but not limited to tag deployment for paid campaigns, SEO, metrics and website user experience

In this role, you'll be instrumental in helping shape the direction of the firm, supporting the agency's goals, and ensuring that your team continues to grow and evolve in alignment with client and market needs.

Our Core Values :

Be Better Than We Were Yesterday

Our Clients' Success Defines Ours

Be The Blueprint

Creativity is Our Idea of Fun

We Want to Go Far, So We Go Together

What you will be doing :

  • Develop comprehensive digital strategies informed by audience insights, platform behavior, and client goals.
  • Identify the right mix of channels, messaging, content formats, and placements for each target audience.
  • Create audience journeys, communication frameworks, and campaign architectures.
  • Translate business challenges into actionable digital strategies that position clients for success.
  • Collaborate with the creative team to shape platform-specific content and messaging.
  • Ensure messaging is tailored to each audience persona and aligned with channel best practices.
  • Recommend formats, tones, and storytelling approaches that resonate across platforms.
  • Analyze campaign performance data to uncover insights and optimization opportunities.
  • Develop data-informed recommendations to improve reach, engagement, and conversion.
  • Monitor digital trends, platform shifts, and audience behavior changes to guide ongoing strategy.
  • Lead strategic thinking in new business proposals, including crafting digital strategies, audience journeys, and pitch narratives.
  • Mentor junior team members and contribute to team-wide digital best practices.
  • Collaborate with digital vendors to supplement ad campaigns, build websites, onboard advocacy tools, and more
  • Maintain client websites and social communities, including publishing social posts and advising on community management best practices
  • Join client and internal meetings to drive creative digital thinking
  • Stay ahead of emerging platforms, digital communication styles, content trends, and audience habits.
  • Bring proactive recommendations to clients and internal teams based on new opportunities in the digital ecosystem.
  • Our Core Competencies :

    Client Service

    Communications

    Critical / Strategic Thinking

    Professional Development

    Leadership

    Position Expectations :

  • Understanding of paid, owned, and earned media with experience across all social platforms
  • Strong project management skills, capable of onboarding, overseeing, and offboarding multiple digital projects and campaigns simultaneously
  • Experience optimizing digital campaigns, including social community management and an understanding of the broader ecosystem
  • Strong skills in data analysis and navigating platforms such as Google Analytics, Twitter Analytics, and Facebook Insights. (Meltwater experience is a plus.)
  • Ability to prepare and present client-ready analytics and metrics reporting, including distilled strategic insights.
  • Experience with website management and best practices, including but not limited to tag deployment for paid campaigns, SEO, metrics and website user experience
  • Expertise in Microsoft Excel and Google Sheets
  • Qualifications / Required Skills :

  • Has 4-7 years of experience in social media strategy, content development, and digital storytelling.
  • Leads the development of breakthrough social media and influencer campaigns that are insight-driven, visually compelling, and tailored to drive engagement, community growth, and brand storytelling.
  • Owns the full lifecycle of social content-from concepting and strategy through design and copy-delivering high-quality, platform-native content (including Reels, animations, carousels, and static posts).
  • Leads internal and client-facing social and influencer discussions, presents strategy and creative ideas with confidence, and ensures alignment between client objectives and social executions.
  • Develops and executes influencer strategies across a range of campaign types-leveraging tools like Klear to identify, vet, and engage the right creators across micro, mid-tier, and macro levels. Ensures influencer partnerships align with brand goals, platform strategy, and target audiences.
  • Thinks beyond trends and calendars to craft thumb-stopping campaigns that are original, culturally relevant, and on-brand. Proactively identifies opportunities for social innovation, creative storytelling, and influencer amplification.
  • Designs and writes social content that's customized by platform and audience; has a strong understanding of how design, copy, and motion work together to tell a story.
  • Uses data and platform insights to inform both social and influencer strategies, iterate on content, and measure success. Fluent in analytics and able to turn metrics into meaningful creative recommendations.
  • Highly skilled in Adobe Creative Suite, relevant design / motion tools; also experienced with social scheduling, listening, and influencer tools like Klear.
  • Mentors junior social talent, contributes to new business pitches, and plays a leadership role in evolving the agency's social, influencer, and digital creative capabilities.
  • The salary range for this position is $88,300 - $127,200.

    Create a job alert for this search

    Director Strategy • Washington, DC, United States

    Related jobs
    Digital Strategy Director

    Digital Strategy Director

    Clyde Group • Washington, DC, United States
    Full-time
    CLYDE is a fast-paced, impact agency committed to delivering innovative, strategic, and visually compelling communications solutions for our diverse portfolio of clients. We work with clients who wa...Show more
    Last updated: 7 hours ago • Promoted • New!
    Digital Strategy Principal

    Digital Strategy Principal

    Whereoware • Washington, DC, US
    Full-time
    The Digital Strategy Principal is a senior strategic leader responsible for identifying, validating, and driving digital growth opportunities through data, customer experience, and innovation.This ...Show more
    Last updated: 21 days ago • Promoted
    Sr Capture Manager - MPO pursuits

    Sr Capture Manager - MPO pursuits

    Leidos Inc • Columbia, MD, United States
    Full-time
    The Leidos Digital Modernization Sector is seeking an accomplished Senior Capture Manager to drive business growth within the Intelligence Community, with a primary focus on the Maryland Procuremen...Show more
    Last updated: 30+ days ago • Promoted
    Digital Marketing Manager

    Digital Marketing Manager

    Rekor Systems, Inc. • Columbia, MD, United States
    Full-time
    Location : Prefer MD / DC / VA metro area.Intelligence Driven Innovation.Rekor ai) (NASDAQ : REKR) is a trusted global authority on intelligent infrastructure providing innovative solutions that drive ...Show more
    Last updated: 11 days ago • Promoted
    Director, Strategic Capture

    Director, Strategic Capture

    Maryland Staffing • Columbia, MD, US
    Full-time
    Belong, Connect, Grow, with KBR! At KBR, we are passionate about our people and our Zero Harm culture.These inform all that we do and are at the heart of our commitment to, and ongoing journey towa...Show more
    Last updated: 30+ days ago • Promoted
    Deputy Digital Director

    Deputy Digital Director

    House Majority PAC • Washington, DC, United States
    Full-time
    House Majority PAC is an organization designed to hold Republicans accountable and help elect more House Democrats.House Majority PAC is committed to building a long-term organization that can take...Show more
    Last updated: 11 days ago • Promoted
    Global Director of Incentives and Loyalty (Remote)

    Global Director of Incentives and Loyalty (Remote)

    M3USA • Fort Washington, Maryland, USA
    Remote
    Full-time
    The Global Director of Incentives and Loyalty will design implement and manage global incentive programs tailored to healthcare professionals and patients participating in our market research panel...Show more
    Last updated: 16 days ago • Promoted
    Industry Strategy & Growth Director

    Industry Strategy & Growth Director

    Ernst & Young Oman • Washington, DC, United States
    Full-time
    A leading global professional services firm is seeking an experienced Industry Strategy & Execution Lead in Washington, D. The ideal candidate will possess over 10 years of relevant experience and a...Show more
    Last updated: 13 hours ago • Promoted • New!
    Digital Strategy Partner

    Digital Strategy Partner

    Highmark Health • Washington, DC, United States
    Full-time
    As a Digital Strategy Partner, you'll work on shaping and executing the organization's digital vision in solving key customer and business problems. The incumbent will work closely with our omni-cha...Show more
    Last updated: 30+ days ago • Promoted
    Director, Public Sector GTM Strategy

    Director, Public Sector GTM Strategy

    Scale AI, Inc. • Washington, DC, United States
    Full-time
    Scale's Public Sector is growing and we are seeking a dynamic Director, Public Sector GTM Strategy to spearhead this growth and transform with our current and future national and state partners com...Show more
    Last updated: 30+ days ago • Promoted
    Director, Digital Experience and Engagement

    Director, Digital Experience and Engagement

    KENTUCKY SOCIETY OF ASSOCIATION EXECUTIVES INC • Alexandria, VA, United States
    Full-time
    The American Association of Physicists in Medicine (AAPM) is dedicated to enhancing health through medical physics and promoting excellence in the science, education, and professional practice of t...Show more
    Last updated: 4 days ago • Promoted
    VP of Digital Strategy

    VP of Digital Strategy

    Location3 Media • Washington, DC, US
    Full-time
    As VP of Digital Strategy, you will lead Location3's digital transformation, driving strategic initiatives across AI, marketing, and media. You will shape the agency's digital vision, build scalable...Show more
    Last updated: 30+ days ago • Promoted
    Director, Digital Experience and Engagement

    Director, Digital Experience and Engagement

    Tennessee Society of Association Executives • Alexandria, VA, United States
    Full-time
    The American Association of Physicists in Medicine (AAPM) is dedicated to enhancing health through medical physics and promoting excellence in the science, education, and professional practice of t...Show more
    Last updated: 5 days ago • Promoted
    Director, Digital Strategy

    Director, Digital Strategy

    Ketchum US • Arlington, VA, United States
    Full-time
    As a global communications consultancy with 100 years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. Ketchum is a place where all perspectives and points of ...Show more
    Last updated: 11 days ago • Promoted
    Director of Digital Strategy

    Director of Digital Strategy

    Susan B. Anthony List • Arlington, VA, United States
    Full-time
    Are you a digital strategist ready to make a national impact? SBA is seeking a.This is your opportunity to craft compelling content, grow audiences, and amplify a mission that changes lives.As a ke...Show more
    Last updated: 11 days ago • Promoted
    Sr Director of Digital Advertising

    Sr Director of Digital Advertising

    DealerOn • Rockville, Maryland, USA
    Full-time
    The Sr Director of Digital Advertising will be responsible for leading and evolving the Digital Advertising department overseeing daily operations and setting the strategic direction for future gro...Show more
    Last updated: 15 days ago • Promoted
    Director, Enterprise Partnerships

    Director, Enterprise Partnerships

    Marriott Hotels Resorts • Bethesda, Maryland, USA
    Full-time
    The Director Enterprise Partnerships leads the global strategy strategic planning and account management ofglobal / multi-market partnerships in Lifestyle & Ecosystem partner verticals (Uber Star...Show more
    Last updated: 6 days ago • Promoted
    Associate Director, Change Management, Digital Technology, Hybrid role

    Associate Director, Change Management, Digital Technology, Hybrid role

    Virginia Staffing • Washington, DC, US
    Full-time
    Associate Director, Change Management Digital Technology.At Raytheon, the foundation of everything we do is rooted in our values and a higher calling to help our nation and allies defend freedoms ...Show more
    Last updated: less than 1 hour ago • Promoted • New!