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Head of Product Marketing

Head of Product Marketing

HOGNFJORD'S RUSTNE RØSTERMenlo Park, CA, United States
17 hours ago
Job type
  • Full-time
Job description

The Role

You will own marketing — from positioning to pipeline. Your mission : craft clear, differentiated stories that win mind-share, fuel account-based demand, and equip every customer-facing team to close deals faster. Success means a steady cadence of high-impact content, crisp messaging embraced company-wide, and measurable lifts in opportunities, closed-won revenue, and content engagement.

What You’ll Do

  • Own storytelling – Deliver persona-specific messaging that ladders to a cohesive brand narrative
  • Create content at scale – Produce case studies, social posts, blogs, decks, press releases, and launch kits; leverage vendors, contractors, and AI tools to multiply output
  • Drive launches – Orchestrate go-to-market plans for new features, partnering with Product, Sales, and Customer Success
  • Lead competitive & ecosystem insight – Track construction-tech trends, run win / loss, and equip Sales with counter-positioning
  • Unify the brand – Work with Design to sharpen visual and verbal identity across every touchpoint
  • Partner cross-functionally – Act as marketing’s voice with the CEO, SVP Product, RevOps, and VP Sales; ensure tight hand-offs from awareness to expansion
  • Manage budget & field marketing – Prioritize spend for events and campaigns that move pipeline; coach the Field Marketing Manager to execute flawlessly

What You Bring To The Team

  • 5+ years in marketing, including at least 3 years in B2B product marketing
  • Experience marketing to facility owners, contractors, or target customers adjacent to construction
  • Ability to translate customer pain into compelling, benefit-led stories
  • Entrepreneurial bias for action : test, learn, iterate at speed
  • Strong writing, communication, and interview / discovery skills; comfortable with discovery with a foreman in the field or a SVP
  • Metrics-based approach to measuring performance
  • Curiosity and drive to learn from all customer personas
  • Creative, scrappy, entrepreneurial spirit to continue driving growth
  • Intellectually honest, collaborative style that lifts the whole team

    • Preferred

  • Located in the Bay Area

    • Seniority level

  • Not Applicable

    • Employment type

  • Full-time

    • Job function

  • Product Management and Marketing

    • Industries

  • Construction

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    Head Of Marketing • Menlo Park, CA, United States