Founded in 2012, Invisible North is a female-owned creative marketing agency headquartered in NYC with global reach. We are a team of culturally fluent strategists, creatives, designers and producers pushing the limits of possibility. Together we champion creativity and build thoughtful experiences and content that solve business problems and bring brands to life.
We are seeking a Creative Strategy Director to join our team on a temporary basis who is primarily a conceptual storyteller, grounded in strategy, with a background in experiential and campaign work. The role of the Creative Strategy Director is to lead the team in solving stated briefs tactically, creatively, and empathically. They will act as a key shepherd through the Invisible North process : defining the core challenge, discovering rich and relevant insights and their related opportunities, designing strategic recommendations, developing actionable solutions, and deploying for immediate significance and long-term sustainability. Though channel-agnostic through much of this process, the Strategy Director should have a strong ability to apply this process to Brand, Culture, Digital, Partnership, and Product marketing challenges creatively.
Additionally, this role will positively contribute to making Invisible North's culture an envy of the industry, a studio that turns out jaw dropping creative and design and does so by upholding an inclusive, flexible and giving work environment.
While our main office is located in DUMBO Brooklyn, we work as a distributed team with members reaching from Maine to LA, and everywhere in between. This position is full-time remote or hybrid (NYC), and should expect to work on ET hours.
Roles + Responsibilities
Concept and develop empathic strategic platforms + creative concepts to drive our clients' businesses
Create innovative and effective solutions that are both brand-appropriate and up to the standard of excellence Invisible North has established
Lead the team to communicate ideas to clients through pitches and proposals
Effectively implement strategic frameworks into project workflows
Keenly understand the various ways to measure the impact of experiential activations
Lead creative briefs, program recommendations, and strategic proposals, while remaining engaged with the creative development process to ensure deliverables are on strategy, within budget and timing parameters
Effectively communicate ideas to internal teams, overseeing and contributing to deck creation ensuring delivery against the objectives
Expand the network of clients, partners, and collaborators who are engaged with Invisible North
Lead, participate in and contribute to group insight, ideation, and iteration sessions
Flexible across a wide array of clients - beauty, fashion, luxury, consumer goods, tech, fitness, media, crypto etc.
Work alongside new and returning freelancers and make them feel comfortable / integrated into the team
Successfully manage the strategy implementation from initial concept through execution
Lead internal initiatives surrounding case studies, award submissions, and IN social media
Skills + Qualifications
Must have a minimum 3-5 years of experience in creative strategy, with clear take-down into interactive (IRL & IVL) activations (large or small, internal or external, experiential or digital)
Extremely organized & excellent time management
Able to successfully work remotely during EST hours, or from our NYC office if desired
Able to travel to project locations and the IN Office as needed
Availability to work occasional weekends and evenings as needed for specific projects (and to be made up with compensatory time off)
Compensation
Monthly Rate of $8,000 - $10,000
At IN, we acknowledge that in order to be a forward-thinking, culture-led agency, we must actively foster and uplift a multitude of perspectives, backgrounds, and ways of thinking within our team. We seek to work with those who are a culture add, not just a culture fit. We believe that the best ideas come from authenticity and that the unique passions, identities, and points of view of our team are what make us All IN.
IN is WBENC certified.
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Creative Director • New York, NY, US