Digital Advertising Specialist Job at Zoho in Austin

Overview

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Zoho produces cloud-based solutions for small, medium, and large businesses. With 60+ products and ongoing development, Zoho offers a comprehensive suite of apps designed to cover a wide range of use cases. Zoho operates globally with offices across multiple regions and time zones.

We are seeking a Digital Advertising Specialist with a strong focus on paid social media campaigns to join our marketing team. You’ll design, execute, and optimize advertising initiatives that build brand awareness, engage audiences, and generate leads across platforms such as Facebook, Instagram, LinkedIn, YouTube, and emerging networks. The ideal candidate is creative and data-driven, capable of crafting compelling ad content while analyzing results to maximize performance. Experience in broader digital marketing (SEO, content, email, and marketing automation) is a plus.

Responsibilities

• Social Media Advertising : Develop, launch, and manage paid ad campaigns across Facebook, Instagram, LinkedIn, YouTube, TikTok, and X (Twitter). Create and test ad variations (copy, visuals, CTAs); build remarketing and lookalike audiences; partner with design and content teams to tailor assets for each channel.
• Campaign Optimization : Monitor performance and adjust targeting, bidding, placements, and creative to maximize ROI; use A / B testing to improve CTR, engagement, and conversion rates; apply advanced targeting methods (demographic, behavioral, interest-based).
• Analytics & Reporting : Track KPIs (CTR, CPC, CPA, CPM, ROAS); provide campaign insights, dashboards, and detailed reporting to stakeholders; translate performance data into actionable recommendations for scaling.
• Cross-Platform Advertising : Run paid search and display campaigns on Google Ads and Bing as needed; coordinate social, search, and programmatic strategies for alignment.
• Market & Trend Research : Stay updated on evolving ad formats and platform changes; identify growth opportunities on emerging platforms; collaborate with sales, product, and regional marketing teams to support global goals; tailor messaging for international audiences.

Qualifications

Benefits & Legal

Permanent employees are offered competitive pay and a full suite of benefits, including medical, dental, and vision insurance, as well as a company-sponsored 401k. Zoho is an equal opportunity employer and is committed to a work environment free of discrimination. Successful applicants undergo a standard background check and must be eligible to work in the United States. Zoho does not sponsor work visas for this position.

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