Palo Alto Software is hiring : Content Marketing Specialist in Eugene

Content Marketing Specialist

Reports to : Content Marketing Manager

Summary :

As the Content Marketing Specialist, you will be the driving force behind our lead generation and nurturing engine. We're looking for an individual who is passionate about helping small businesses succeed. Your primary focus will be to attract, convert, and nurture leads through compelling content. This role requires a talented writer to create our email marketing automations, develop high-value lead magnets, and build SEO-optimized landing pages for maximum organic reach and conversions.

This is a hybrid role based out of our office. For candidates outside of a commutable distance, we are open to a remote work arrangement within the state of Oregon.

Core Responsibilities :

• Write, build, and manage our newsletter and sophisticated email nurture automations designed to move leads through the sales funnel.
• Ideate, write, and produce a steady pipeline of high-value lead generation tools and downloadable resources (e.g., templates, checklists, guides).
• Build and optimize SEO-focused landing pages to host downloadable assets / tools and encourage conversions.
• Create and manage HubSpot Embed CTAs within our website content to encourage purchases.
• Conduct keyword research and apply on-page SEO best practices to all lead generation content landing pages, ensuring they are optimized for organic discovery and conversion.
• Own email marketing within Hubspot, focusing on building and managing effective workflows and newsletters that nurture leads.
• Analyze the performance of email campaigns, landing pages, automation, and lead generation assets, using data to iterate on content and strategy for improved results.
• Collaborate with the Acquisition Manager to develop lead generation strategies, email drips, and lead magnets designed to encourage purchases.
• Partner with the Social Media Content Creator to craft compelling newsletter content and align on lead magnet strategies to drive lead generation.

What Success Looks Like :

What You Bring to the Job :

Preferred Qualifications :

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