GTM Strategy Manager

Overview

Being sick or injured is painful. Getting better shouldn’t be. Our mission is simple but ambitious : make healthcare accessible, transparent, and effortless for all. We put the consumer at the center, move fast and partner with forward-thinking providers to deliver software that makes care better, faster, and more human. This is work with real-world stakes — and you can help lead the way.

The Solv Marketing & Strategy team is the glue between our product and our go-to-market results. We operate with startup speed to drive revenue and make Solv a must-use product for the convenient care industry. We"re looking for a growth-oriented marketer to drive expansion and acquisition across our B2B provider customer base.

As a core part of our GTM team, you will identify and capture expansion opportunities, analyze provider data to uncover cross-sell and upsell opportunities, partner with Sales and Success to convert insights into revenue, and orchestrate strategies that drive adoption and expansion.

The ideal candidate combines analytical rigor with creative execution—someone who can dig into customer segments, build targeted strategies, and execute end-to-end to drive measurable growth. This role will directly influence GTM strategy, and success will be measured by pipeline contribution, expansion revenue, adoption of cross-sell products, and marketing-sourced opportunities.

Key Responsibilities

• Analyze our provider TAM to identify high-value expansion opportunities and build targeted go-to-market strategies for different segments
• Partner with Sales, Success, and Product teams to develop and execute initiatives that drive cross-sell, upsell, and new customer acquisition
• Design and lead customer marketing programs that deepen adoption, drive product stickiness, and expand wallet share across provider accounts
• Own the end-to-end execution of revenue-driving initiatives, from customer segmentation and messaging to multi-channel plays (ABM, lifecycle, digital, and events) and performance tracking
• Collaborate with our Product Marketing lead to adapt core messaging and positioning for different customer segments and use cases
• Leverage customer insights, market research, and sales intelligence (Gong, Salesforce) to continuously refine targeting and messaging strategies
• Shape Solv’s GTM approach by developing repeatable frameworks for segmentation, campaign design, and measurement that align Marketing, Sales, and Success
• Leverage AI and automation to predict churn risk, surface upsell opportunities, and dynamically personalize engagement at scale

Qualifications

Nice to Have

Location

Hybrid role based in the SF Bay Area. We have a beautiful office in the heart of San Francisco where we collaborate in-person two days per week.

Salary is based on location and experience.

Benefits

The pay range for this role is 135,000 – 180,000 USD per year (Hybrid, San Francisco, CA).

#J-18808-Ljbffr