Integrated Media Strategist

Job Description

Job Description

Salary : $62,000 - $78,000 Annual

At Flynn, we help Peace of Mind Brands perform better.

As the world changes and uncertainties grow, were constantly sharpening our expertise in connecting people and businesses with brands that provide the peace of mind they desirecompanies, products, and services that are typically in healthcare, financial services, and insurance.

Were in need of a sharp strategist who can help make that happen; someone whos curious about audiences, fluent in all media channels, and obsessed with performance. As Flynns newest Integrated Media Strategist, youll design and execute cross-channel campaigns, dig into performance insights, and help our clients turn big goals into measurable results.

Peace of mind is also something were committed to creating for you and everyone else at Flynn. Youll enjoy unlimited PTO, a generous benefit package, true work-life balance (no, really, we mean it!), Youll enjoy unlimited PTO, a generous benefits package, and true work-life balance (no, really, we mean it!), and much more.

Responsibilities :

• Serve as a key contact and subject-matter expert on client programs. Tasks include presenting plans and reviewing / presenting results to director- and c-level client contacts. Travel as needed.
• Develop deep understanding of clients businesses, including products / services offered, business goals, positioning, and differentiation from others in their industry.
• Develop and oversee the execution of a clients overall media strategy including audience targeting, media mix planning, and campaign optimization.
• Oversee the execution of media RFPs. Drive negotiation and vendor selection. Review and sign off on all orders and contracts.
• Formulate the measurement strategy, including recommending KPIs, developing tracking procedures, and forecasting results.
• Lead actionable testing strategies in close collaboration with creative teams to improve digital creative, messaging, and landing pages (CRO).
• Analyze performance data to develop actionable program insights (what happened, why did it happen, and what do we do next), including leading client performance forecasting exercises.
• Overall budget ownership, including overseeing client billing, pacing, and reconciliation.
• Participate in new business activities as needed, including providing strategy / tactical recommendations and helping with pitch development.
• Provide thought leadership, both internally and externally, on behalf of the agency. Activities include contributing content to agency newsletter / blog, sharing relevant trends & POVs on LinkedIn, and guest appearances on our podcast.
• Stay up to date on media tools, capabilities, and best practices across a wide mix of media tactics.

Requirements :

Salary range : $62,000 - $78,000 Annual