Web Platform Specialist

Job Description

Job Description

With centers located nationwide, Intuitive Health provides health system partners a vital bridge from fee for service to value-based care by improving inappropriate ER utilization in a way that benefits patients directly which creates loyalty, repeat visits, and site-level profitability. These centers provide better access and better service to patients by eliminating the need to choose between visiting an ER or urgent care.  In Intuitive operated centers, patients will experience short wait times, and concierge level customer service. Our vision is to simplify how patients access healthcare while elevating the patient experience. This is an excellent opportunity to join us in our mission to simplify access to high quality emergency and urgent care!

About Intuitive Health

Founded in 2008, Intuitive Health / Legacy ER & Urgent Care has become the Nation’s leading provider of high-quality outsourced Emergency and Urgent Care built on the foundation of Servant Leadership; a culture of influencing people to work toward goals for the common good with character that inspires confidence. By utilizing a retail care approach to access & customer service, Intuitive Health has consistent double-digit level growth since inception. Intuitive is now the largest provider of hybrid (Emergency and Urgent Care) retail healthcare services in the US.

Position Overview :

Intuitive Health is looking for a web platform specialist to join our marketing team. This role will report to the Digital Strategy leader and oversee building and maintaining mobile-first, modern websites on leading content management systems such as Wagtail and Django. This will include developing strategy roadmaps and project plans to help organize cross-functional teams, fostering collaboration between design, development, marketing, and content teams to achieve business goals through innovative web solutions.

Location :   Remote (requires ~ 5-10% travel as needed)

Responsibilities

• Work with external agencies in the development, deployment, and maintenance of websites, ensuring optimal performance, scalability, security, and reliability across devices and browsers.
• Develop website roadmap(s) and manage project plans.
• Work closely with vendors and developers to implement and maintain third party marketing technology stack integrations (CRM, email marketing, CDPs, etc.)
• Identify and understand end user pain points (data, usability testing, real world observations, etc.).
• Use web analytics tools (e.g. GA4, Freshpaint) to monitor site performance, user behavior, and conversion metrics, translating insights into actionable improvements.
• Ensure proper tagging and tracking of campaigns for accurate attribution.
• Implement and manage SEO best practices (on-page SEO, structured data, meta tags, etc.) to improve organic search visibility.
• Manage day-to-day web-related tasks ensuring timely and high-quality delivery.
• Plan, execute, and analyze A / B and multivariate tests to optimize web content, design, and user journeys to increase conversion rates.
• Establish and enforce rigorous processes to identify and resolve bugs, usability issues, and performance bottlenecks.
• Help organize cross-functional teams, fostering collaboration between design, development, marketing, and content teams to achieve website goals and innovate solutions.

Required Skills