Analyst, eMail and Print Marketing (Williams Sonoma)

Marketing Team Member

You will be part of the Williams Sonoma Customer Relationship Marketing team responsible for managing and optimizing the advertising investment across our paid marketing channels Digital, Catalog, and Email to maximize sales. Our job is to ensure we are innovating and executing marketing campaigns across programs and channels that drive new customer acquisition as well as increased mindshare and wallet share with our existing customer base. You will ensure our marketing investments are delivering against core KPI's and that your marketing campaigns are aligned with the brand's key initiatives and growth strategies.

In this role, you will support the team in driving brand sales and optimizing the marketing investment across our email and print channels for Williams Sonoma. You will execute marketing campaigns in support of key brand initiatives that will drive profitable growth as well as identify programs to acquire customers. Key responsibilities include developing and executing circulation plans, analyzing performance to identify trends and opportunities, and working closely with cross-functional partners to ensure timely and flawless campaigns. You will also report on performance KPI's and assist in monthly and annual financial budgeting, including invoice management and cost tracking. A successful candidate will have experience in marketing and possess strong analytical skills and attention to detail. You must have the ability to build strong cross-functional relationships and thrive in a fast-paced, rapidly changing multi-channel retail environment.

Responsibilities include :

• Responsible for weekly and ad-hoc email reporting, including customer engagement metrics, trends, test results, and campaign performance
• Partner cross-functionally to test all email campaign links for accuracy prior to launch
• Prepare seasonal / monthly email and print performance recaps and present to brand partners & leadership
• Assist in managing monthly financial forecast and accruals
• Execute catalog circulation and test plans, using data to identify, target, and deliver relevant messaging to key customer segments
• Partner with Customer Analytics to measure incrementality of all email + print programs, continually improving the efficiency of our investment
• Proactively work with team members, email deployment team, brand, finance, customer analytics, and external vendors
• Analyze competitive marketplace and follow Marketing trends

Criteria include :

Our Culture & Values

We believe that taking care of our people is vital to our success and we strive to offer equitable and transparent practices for all. We prioritize connection, growth, and wellbeing.

People First

Putting People First means investing in overall well-being and opportunities to grow and advance within the organization. Depending on the position and location, here are a few highlights of what benefits may be available :

Benefits

Continued Learning

WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration).

This role is not eligible for relocation assistance.

Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

The expected starting pay range for this position is $70,000-$75,000 Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.