Digital Marketing Specialist

Digital Marketing Manager

At ALS, we encourage you to dream big. When you join ALS, you join a purpose and values-driven team that empowers you to innovate, create, and thrive. Our global team turns up each day with passion and commitment to do amazing things, always challenging our thinking to find ways to solve some of the world's most complex problems for a safer, healthier world. Successful candidates will join a fast paced, positive team with a reputation for excellence in clinical testing that is part of a larger global organization of over 17,000 employees in over 60 countries. At ALS you will join a team that provides clinical testing services to many of the world's leading cosmetic, consumer product and pharmaceutical companies.

Responsibilities

The Digital Marketing Manager will be responsible for development and execution of marketing strategies that align with the company sales strategy to increase revenue for the company.

Duties include but not limited to :

• Design, build, execute, and measure multi-channel digital marketing campaigns (email, lead nurturing, landing pages, forms, etc.) primarily within HubSpot Marketing Hub.
• Develop and optimize automated lead nurturing workflows, scoring models, and segmentation strategies to ensure a clean database and qualified lead hand-off to the sales team.
• Work directly with Subject Matter Experts (SMEs) to identify key topics and source technical information for use in marketing assets. You will be responsible for creating the final marketing copy (emails, landing page text, ad copy) based on input from these SMEs.
• Collaborate closely with the Sales team to understand their needs, refine lead qualification criteria, and develop digital assets and messaging that directly support their sales process.
• Ensure all campaign messaging and visual elements are consistent, compelling, and strictly aligned with company writing style and brand guidelines.
• Develop and manage organic search (SEO) and paid search (SEM / PPC) strategies, including keyword research, ad creation, and bid management to maximize traffic and conversion ROI.
• Monitor, analyze, and report on the performance of all digital marketing campaigns using HubSpot Analytics, Google Analytics, and other tools.
• Provide actionable insights and recommendations to optimize campaign spend and performance based on key KPIs (e.g., MQLs, SQLs, ROI)

About you :

Working conditions :

Qualifications

Our people are our most valuable asset and drive our success at ALS. We are a diverse community of dedicated professionals united by our passion to make a difference in the world. We reward excellence and uphold our values in our work and how we treat each other.

At ALS, you'll be supported to expand your skills and develop new ones so you can reach your full potential. We invest in our people with a range of programs and provide opportunities across the company, giving our people scope to grow diverse careers and develop as leaders.

We want everyone to have a safe, flexible and rewarding career that makes a positive impact on our people, the planet and the communities where we work.

Our benefits include :

ALS is a global leader in scientific testing, providing comprehensive testing solutions to clients in more than 60 countries across a wide range of industries, including environment, food and beverage, mining, personal care, pharmaceutical, healthcare and equipment reliability. Using state-of-the-art technologies and innovative methodologies, our dedicated international teams deliver the highest-quality testing services and personalized solutions supported by local expertise. We help our clients leverage the power of data-driven insights for a safer and healthier world.

ALS is proud to be an equal opportunity employer committed to achieving and maintaining a workforce which reflects and affirms the diversity of our society

ALS is a VEVRAA Federal Contractor. EOE AA Minority, Female, Veteran, Individuals with Disabilities

ALS also welcomes applications from people with all levels of ability. Accommodation is available on request for candidates taking part in all aspects of the selection process.