Marketing Associate - Segment Marketing

Marketing Associate

At U.S. Bank, we're on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at-all from Day One.

About the Role :

We are seeking a detail-oriented and proactive Marketing Associate to support our marketing team in executing strategic initiatives that drive engagement and growth across business segments. This role is ideal for someone passionate about B2B marketing, eager to collaborate across teams, and ready to contribute to impactful campaigns and programs.

We're looking for a driven, detail-oriented junior Marketing Associate to join our Segment Marketing team within WCIB Marketing. You'll support a variety of marketing initiatives across Wealth, Corporate, and Institutional Banking segments, collaborating with cross-functional teams and business partners to boost engagement, brand visibility, and revenue. This role demands strong project and account management skills, clear communication, and the ability to drive implementation and closely manage timelines through a matrixed environment with precision and teamwork.

Key Responsibilities :

Assist Marketing Managers in the execution of integrated marketing initiatives across various channels.

Support the development of marketing materials and communications tailored to B2B audiences.

Coordinate with internal teams-including sales enablement, activation, and digital-to ensure timely delivery of marketing assets.

Leverage insights and data to support strategic recommendations and continuous improvement.

Help maintain segment-specific marketing plans, calendars, and timelines.

Assist in the planning and execution of events, webinars, and promotional activities.

Submit marketing materials for compliance review and ensure timely approvals in alignment with regulatory and brand standards.

Stay informed on industry trends, market developments, and competitor activities relevant to assigned segments.

Basic Qualifications :

Bachelor's degree, or equivalent work experience

Four to six years of experience in marketing industry

Preferred Skills / Experience :

Ability to manage projects and provide measurable results that are delivered on time and on budget.

Able to adapt based on company goals, research, previous campaign results and direction provided by leadership.

Excellent written and oral communication skills, including presentation skills.

Strong organizational and project management skills.

Proficiency in Microsoft Office (PowerPoint, Excel, Word) and marketing tools (e.g., CRM, email platforms, analytics dashboards).

Ability to work collaboratively in a fast-paced, cross-functional environment.

Marketing / Ad agency experience is a plus.

The role offers a hybrid / flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.

This position is not eligible for visa sponsorship.

Benefits :

Our approach to benefits and total rewards considers our team members' whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours) :

Healthcare (medical, dental, vision)

Basic term and optional term life insurance

Short-term and long-term disability

Pregnancy disability and parental leave

401(k) and employer-funded retirement plan

Paid vacation (from two to five weeks depending on salary grade and tenure)

Up to 11 paid holiday opportunities

Adoption assistance

Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.