Route Sales Representative - B+C

Route Sales Representative - B+C

Location : Springville, UT, US, 84663

Flowers Foods, Inc. is not just about baking; it's about crafting moments of joy with every delicious bite. With 2024 sales of $5.1 billion, and as one of the leading producers of packaged bakery goods in the United States, Flowers Foods brings passion to the table. From the wholesome goodness of Natures Own and Wonder to the bold and artisanal flavors of Daves Killer Bread, the rustic goodness of Canyon Bakehouse, and the sweet delights of Tastykake, each product is a celebration of taste and quality. Beyond the oven, Flowers Foods fosters a culture that values and reflects honesty & integrity, respect & inclusion, sustainability, passion, and humility. With a commitment to innovation and a recipe for success, Flowers Foods is more than a bakery its a delightful journey into the heart of flavor and community.

The Route Sales Representative (RSR) is responsible for the ordering, sales, delivery, and merchandising of a slate of nationally- and locally branded fresh baked products and developing relationships with customers managers and other personnel. Position is assigned to a company route to service retail customers, restaurants, and institutions with the goal of maximizing sales opportunities by meeting customer expectations and following established best practices. Position will drive incremental sales by executing the required market programs while exceeding customer expectations.

Position will require RSR to service accounts during customer designated service windows, which may require RSR to work non-traditional business hours, weekends, or holidays.

Positions require an incumbent with an eagerness to gain industry knowledge and to learn the skills necessary for success.

Rising to the Challenge : Position Responsibilities

Responsibilities include but are not limited to :

Acting as a sales associate and delivery driver to drive retail sales and territory sales.

Leverage internal sales data and company marketing plans to drive growth with customers through proper planning, ordering, and execution.

Establish and maintain strong customer relations in order to effectively communicate sales solutions and improve customer satisfaction.

Order product using an online state-of-the-art order planner to ensure customers are receiving the freshest product possible.

Increase sales through shelf space expansion and the sale / use of in-store promotions and displays.

Adhere to the company assigned route structure, stop sequence, and established service times to drive efficiency and to ensure continued customer satisfaction and consistent service times.

Know and follow all retailer / account standard operating procedures, including, but not limited to, check in / check out and service windows.

Adhere to the fresh market policy by appropriately rotating product and removing damaged or out-of-code product as necessary.

Follow shelf-life cycle of each brand / product.

Ensure shelf life is maximized with proper rotation of products to ensure that backstock is rotated and stocked first before the next fresh delivery is merchandized on shelves / displays.

Perform daily route settlement requirements : verifying product quantities, accurately invoicing the proper account, and adhering to the cash collection policy.

Perform an accurate weekly inventory in the handheld computer device at select accounts on specific days designated by the company.

Support the introduction of new products to the marketplace based on the retailer playbooks and gain additional shelf space and promotional displays to execute the rollout and drive consumer trial.

Obtain authorization ("sell in") from accounts key decision makers for promotional product displays. Properly place and assemble displays to maximize exposure to consumers and to increase sales penetration.

Review weekly route analysis to identify voids and sales opportunities.

Review key performance indicators to reduce cost and drive sales.

Adhere to required customer shelf schematic / plan-o-gram to ensure customer compliance and to meet the objectives of brand teams.

Master the best practices of the RSR training program.

Must be able to obtain DOT medical certification to drive a commercial motor vehicle (CMV).

Must meet the Fleet insurance Guidelines in relation to your MVR (Motor Vehicle Record).

Perform all required daily vehicle inspections, maintain accurate vehicle records, immediately report vehicle maintenance issues, and complete daily drivers logs and time records as required.

Safely and efficiently operate a vehicle with a Gross Vehicle Weight Rating (GVWR) more than 10,000 pounds.

Adhere to all company policies, Department of Transportation (DOT) policies, as well as local and federal regulations.

Maintain cleanliness of an organized workspace and vehicle.

Secure and organize inventory in the truck to prevent product damage.

Ensure compliance with all company policies and procedures (Safety, Equal Employment Opportunity, Harassment, Sarbanes Oxley, etc.)

Knead to Know : Preferred Qualifications

Minimum of 1 year related experience in retail sales, DSD sales, and / or business-to-business sales

Additional Ingredients : Essential Job Requirements

High school diploma or GED

We offer a competitive salary and an excellent total rewards package. Please reply by November 12, 2025. Interested job seekers who successfully complete the series of pre-screening questions and who appear to possess the basic qualifications for this position may be contacted for a telephone interview.

EEO Statement

Flowers is an Equal Opportunity Employer. Flowers encourages all qualified candidates to apply, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, veteran status, disability status, or people of any other characteristic protected by state or federal law. The job description above outlines the general nature and level of work expected from employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications for this position. Equivalent combination of education, experience, and skills may supplement above minimum job requirements.

If you need assistance with submitting your resume due to a medical condition or disability, please send an e-mail to Melissa Hughes at Melissa.Hughes@flocorp.com or .