Overview
Oversee Campaign Onboarding, ensuring seamless integration of new campaigns. Responsible for Sales Training & Development, guiding team members on digital advertising products and platforms. Key duties include Campaign Reporting, Campaign Optimizations, and managing Digital Strategy to enhance performance and meet client objectives. Additional responsibilities include Digital Inventory Management, maintaining Vendor Relationships, participation in AE Sales Calls, and facilitating New Hire Onboarding. This role also involves conducting Sales Team Training, preparing Digital Weekly Reports, and contributing to Digital Revenue growth through strategic insights and optimizations.
Core Duties & Responsibilities
Manage end-to-end lifecycle of digital ad campaigns (launch, pacing, optimization, reporting, wrap-up)
Ensure accurate campaign setup and delivery across multiple platforms (social, display, video, OTT / CTV, search)Troubleshoot technical issues related to ad serving, tracking, or performanceClient-Facing & Sales SupportJoin Account Executives on sales calls to provide digital expertise
Translate client goals into actionable campaign strategiesPresent performance updates and optimization recommendations to sales and clientsTraining & DevelopmentConduct new hire onboarding for digital and sales teams
Lead recurring sales team training sessions on digital platforms and best practicesSupport regional training initiatives and serve as subject-matter expertDigital Strategy & Revenue GrowthCollaborate with sales teams on proposals, presentations, and upsell opportunities
Develop and execute cross-platform strategies to meet or exceed KPIsProvide market insights and recommend new digital products or partnershipsOperations, Reporting & Vendor ManagementOversee digital inventory management to ensure campaign accuracy and efficiency
Build and maintain vendor relationships to manage campaign execution, troubleshoot issues, and explore new opportunitiesCreate and maintain SOPs for campaign setup, reporting, and optimizationsPrepare weekly digital reports and monthly performance summaries for leadershipMonitor pacing and implement optimizations to deliver full budget performance________________________________________
Summary of Core Responsibilities
Campaign Onboarding & ExecutionSales Training & DevelopmentCampaign Reporting & OptimizationDigital Strategy & Inventory ManagementAE Sales Call Support & Client PresentationsNew Hire Onboarding & Ongoing Sales TrainingVendor Relationship ManagementDigital Weekly Reports & Performance InsightsDriving Digital Revenue Growth#J-18808-Ljbffr