E-Commerce Manager
Location : Remote / On-site (optional)
Department : Marketing
Reports To : Head of Marketing
Salary : 79-100k
Additional benefits : Healthcare with 80% premium covered by GLDN, flexible PTO, flexible schedule, generous employee discount, supplemental medical and parental leave after one year, access to 401k after one year
Role Overview
The E-Commerce Site Manager will be responsible for the day-to-day performance, appearance, and optimization of GLDN's online storefront. This individual will play a key role in increasing conversion rates, maximizing revenue per visit, and minimizing bounce rates by executing data-informed strategies across search, merchandising, and content. This role will require you to be very hands on as you build out our e-commerce capacity & capabilities to achieve the overall vision.
About GLDN
GLDN is a mission-driven jewelry brand specializing in fine and demi-fine jewelry that tells a story. We’re passionate about creating meaningful pieces in timeless yet trend-aware styles and delighting our customers at every touchpoint.
We’ve become known for our lasting quality, thoughtful design and easy to wear pieces, but need a new team member focused on optimizing our storefront to support our growth…in a way that feels aligned with our story, customer needs and the jewelry market as a whole.
What you’ll do
Site Performance & Optimization
Continuously monitor and analyze site KPIs, including :
- Conversion Rate
- Revenue per Visit
- Bounce Rate
- AOV
- Checkout Abandonment Funnel
Search & Merchandising Optimization
Improve internal search and filtering systems to increase discoverability and relevance of products.Strategically curate and update collections, product placements, and sort logic to reflect seasonal trends, customer demand, and inventory priorities.Monitor top search terms : Make sure key terms return relevant results. Inform product team with trend insightsPrioritize product placement based on data and business initiativesRefine filters & sorting : So shoppers can find what they want fast — e.g., by metal, symbol, personalization, price.Spot dead ends : Fix “no results” issues with redirects or suggestionsVisual Merchandising
Own the visual merchandising calendar for the homepage and key landing pages.Collaborate with design, brand, and dev teams to implement visual updates and improve page layouts, CTAs, and site navigation.Product Content & Listings
Oversee the creation, enrichment, and ongoing optimization of product listings—including titles, descriptions, images, and attributes.Ensure all product pages are aligned with GLDN’s tone, aesthetic, and SEO best practices.Build and maintain collections (seasonal, best-sellers, etc)Manage product tags & filtersCoordinate with product team (to get assets on time), flag missing info or inconsistenciesTest listings on mobile & desktopSite Health & Maintenance
Monitor page speed & mobile UX : Fix friction fast.Respond to feedback on listing errors, etcMaintain the "personalizer" functionalityQA product listings : Accurate pricing, stock status, personalization options.Manage back-in-stock notificationsCoordinate with our Dev team to address any issuesPersonalization
Segment shoppers : Serve different messages to first-time vs repeat visitors.Deploy quizzes or style finders : Help shoppers pick pieces they’ll love (and increase conversion).Cross-sell and upsell optimizations
Implement dynamic product recommendations : Use “Complete the Look,” “You May Also Like,” or “Styling Ideas” to increase units per order.Cross-sell & upsell modules : E.g., “Add a birthstone charm” or “Pair with matching earrings.”Cross-Functional Collaboration
Work closely with digital marketing, creative, and development teams to execute campaigns and new feature rollouts.Act as the primary liaison for web development requests related to e-commerce functionality and improvementsOur ideal candidate will have..
3–5 years experience managing a DTC e-commerce site, preferably on Shopify or similar platformsA proven track record of driving e-commerce performance metricsA strong understanding of SEO, web analytics (Google Analytics, GA4), and conversion optimization principlesExperience with product information management and merchandising systemsDesign sensibility and comfort working with visual tools and content management systemsExcellent project management skills with meticulous attention to detailExperience working with retail brands in the fashion, accessory or beauty industriesGraphic design experience is a big plus!Success in this role looks like..
Increasing conversion ratesGrowing revenue per visit while maintaining healthy bounce and exit ratesDelivering a customer experience that’s visually inspiring, easy to navigate, and reflective of GLDN’s valuesCollaborative relationships with coworkers with open communication and genuine connectionContinuous pursuit of personal growth and learning from othersConsidering the bigger picture when making decisions and solving problems with curiosity and creativityHaving fun and not taking things too seriously, while still getting things done!Equal opportunity
At GLDN, we take a lot of things personally. and we like it that way! We are committed to inclusion across race, gender, age, religion, identity, and experience, to name a few. We believe that diversity, equity and inclusion isn’t only what’s ethically right- it’s what works to create better ideas, a stronger team with deeper relationships, and the most joy and delight. We honor and cherish our team, customers, and everyone else for being their true, unique selves. People of all races, ages, identities, religions and other diverse candidates are encouraged to apply!
