CRM Marketing Associate

About the Role

At Uber, we're reimagining the way the world moves. From how you get home from work, to how you eat meals, or how you move huge shipments of anything, the work we do is shaping the future of mobility and changing the way people live. To get there, we're looking for proactive marketers to tackle some of the most challenging problems of our time.

This is a unique opportunity to be part of Uber's Global CRM team. In this role, you will have the opportunity to work on a growing team that's responsible for delivering communications and making an impact every day.

As a Global CRM Marketing Manager, you will be responsible for the strategy and execution for communications to hundreds of millions of Uber riders globally, and via owned, digital channels. You will work closely with various partners to ensure we deliver the right message, to the right audience, and at the right time. You will work with regional and global stakeholders to create campaigns at scale. You will also drive experimentation and be responsible for reporting the results of your campaigns to stakeholders and leadership.

You will be responsible for leveraging the power of CRM at Uber to drive growth for the Mobility business, driving first trips and churn resurrection. You will partner with cross-functional stakeholders to develop strategies that personalize the new and churned rider experiences that drive riders to conversion.

What You Will Do

Develop best in class learning agendas from experimentation planning and development to scaling the learning

Responsible for developing and executing end-to-end global CRM strategies for new and churned riders

Leverage marketing automation tools to develop promotional, contextual, and educational content strategies that maximize customer acquisition and engagement

Establish, report on, and improve KPIs for all campaigns / communications

Act as a key partner to the business as the voice of the customer and CRM best practices expert

Collaborate with marketing, operations, data science, and product teams to understand consumer segmentation / behavior & identify consumer insights and business opportunities to leverage in CRM campaigns

Work with our deployment, content and creative teams to design and launch complex automated campaigns using our internal and external tools

Playbooking and documentation, keeping in mind that the learnings from today will pave the way for growth in the region and other markets around the world

Partner with our product, operations, communications, and business development teams to ensure communications are on-brand and impactful

Basic Qualifications

3+ years of proven experience in lifecycle marketing, customer communications, or customer engagement

Bachelor's degree or equivalent

Preferred Qualifications

Experience working globally, with regions and markets outside of the US

Excellent stakeholder and project management skills with the ability to balance rigorous attention to details with swift execution

Strong measurement and analysis skills

A fervent curiosity about technical solutions and how a tech stack can empower CRM

Experience with and excitement about using AI to enhance strategy & efficiency

Experience with A / B testing, messaging, and post-campaign analysis

Experience with incentivized and engagement-focused campaigns

Skilled at planning, organizing, prioritizing, and driving simultaneous projects and activities

A hardworking, thorough, organized, and motivated self-starter, constantly striving to improve your skills and look for ways to contribute to the team. Thrives on challenges and is not deterred by complicated / complex situations.

Desire to work in an ambiguous and fast-paced environment, working collaboratively across multiple teams and functions

For New York, NY-based roles : The base salary range for this role is USD$104,000 per year - USD$115,500 per year. For San Francisco, CA-based roles : The base salary range for this role is USD$104,000 per year - USD$115,500 per year. For all US locations, you will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. You will also be eligible for various benefits. More details can be found at the following link https : / / www.uber.com / careers / benefits.

Uber is proud to be an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form- https : / / docs.google.com / forms / d / e / 1FAIpQLSdb_Y9Bv8-lWDMbpidF2GKXsxzNh11wUUVS7fM1znOfEJsVeA / viewform

#J-18808-Ljbffr