Strategic Account Director - Retail Media

Strategic Account Director - Retail Media

Goodway Group is one of AdAge's 2025 BEST PLACES TO WORK! As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined with a start-up feel. With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk.

The Strategic Account Director (SAD) is a senior leadership role responsible for the overall strategic vision, client relationship management, and business growth across assigned Lines of Business (LOBs). Acting as the primary point of contact for clients, the SAD ensures that all campaigns align with client objectives, integrates cross-channel media strategies, and identifies opportunities for business expansion. This role requires a combination of thought leadership, client empathy, and internal orchestration of subject matter experts (SMEs) to deliver seamless campaigns.

What You'll Do

• Own the client relationship and drive business outcomes for key enterprise accounts.
• Lead integrated cross-channel media strategies that align to client objectives and category dynamics.
• Partner with internal subject matter experts (Media, Analytics, CX) to design cohesive, measurable media plans.
• Identify and secure new business and organic growth opportunities within existing accounts.
• Oversee client satisfaction by anticipating needs, addressing issues early, and ensuring flawless delivery.
• Serve as the senior point of contact for quarterly business reviews, turning insights into future opportunity.
• Lead new business pitches, partnering with Business Development and channel experts to win competitive accounts.
• Mentor and coach account leads and managers, building strong communication and client service skills across the team.

How You'll Know You're Succeeding

Who You Are