Join to apply for the Multimedia Account Executive role at CUMULUS MEDIA
Company Overview
CUMULUS | Myrtle Beach, SC. The Grand Strand is home to 98.5 Kiss FM, 100.3 The Team, Sunny 103.1, and Nash 106.5. Each day the varied formats reach and entertain thousands of listeners of all ages throughout the Grand Strand.
Position Overview
Cumulus Media | Myrtle Beach has an immediate opening for a full time Multimedia Account Executive . Our ideal candidate will develop and implement effective digital and audio strategies for our clients. We offer a unique career opportunity : One where you are given a challenging mission, world-class tools to help you succeed, and the chance to realize your full potential as a Media Sales Professional. You will have the opportunity to use your passion for digital and audio marketing to develop personalized, innovative, full-scope advertising solutions to meet the marketing needs of new and existing clients through the integration of digital products and services to coincide with our robust radio asset offerings. We hire passionate, driven, resourceful, organized, customer-focused problem solvers who have great communication skills and the ability to cultivate client relationships. If this sounds like you, please submit your resume for consideration.
The Multimedia Account Executive ensures growth within the digital and radio sales department and retains clients for future campaigns. The Multimedia Account Executive keeps a full pipeline, manages sales activity, and communicates regularly with management.
Key Responsibilities
Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals, or other means to build and maintain a full pipeline of sales prospects
Able to identify client business needs by gaining a deep understanding of their goals, objectives, and processes as well as their external environment including key market and consumer trends to proactively develop customized advertising solutions to meet client objectives
Deliver effective multi-platform, integrated sales presentations (broadcast, digital, events); negotiation and closing
Creative spark - the ability to design, create and deliver customized advertising proposals / presentations and generate original ideas
Gain referral business by providing support, information, and guidance, qualitative research and recommending new opportunities for profit and / or service improvements
Deliver exceptional customer service
Beyond our broadcast products, must have strong familiarity and become full versed in selling both Cumulus’ station digital assets (e.g., streaming, stations website and social advertising) and digital audience extension products to deliver a complete marketing solution to advertisers
Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts, and competitive analysis
Stay abreast of the competitive landscape and emerging technologies to best position Cumulus in the marketplace
Qualifications
1-2 years Media Sales background and experience preferred
Bachelor’s degree in business, Marketing, or related field preferred
Proficient in Microsoft Office 365, CRM tools and business networking platforms
Must be highly proficient with CRM, MS 365, Word, PowerPoint, Excel, and Outlook
Must be highly proficient using online meeting tools; MS Teams and Zoom
Excellent communication skills
Experience developing new business relationships in an outside sales role
Excellent presenter to clients of sales opportunities and post-sale successes
Strong understanding of lead generation and ability to connect with viable prospects
Comprehension of sales metrics to fill a sales funnel and robust pipeline of residual business
Positive attitude with the willingness to get beyond comfort zone to grow professionally
High energy and passion for the job
Flexible and creative
Recognized top sales performer with a track record of over-achieving sales goals
Consistently a Top Performer in closing New Business
Digitally savvy with a clear understanding of digital advertising and how to sell it
Marketing expertise a plus
Stay abreast of the competitive landscape and emerging technologies
Ability to perform independently in a fast-paced, hyper-competitive sales environment
Excellent interpersonal / communication skills; outgoing, sociable, and charismatic - you pride yourself on being able to strike up a conversation with anyone
What We Offer
Competitive Pay
Focused, responsible and collaborative work environment with the ability, to ask “what if” and try innovative solutions
Medical, Dental & Vision Insurance coverage
401K with company match
Paid Vacation, Sick & Holiday time off
Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program
For immediate consideration, please visit https : / / jobs.cumulusmedia.com / jobs
For more information about Cumulus Media, visit our website at : https : / / www.cumulusmedia.com /
EEO Statement
CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).
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Is Hiring Multimedia • Myrtle Beach, SC, United States