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Senior Marketing Manager, Global Events
Senior Marketing Manager, Global EventsBraze • New York, NY, US
Senior Marketing Manager, Global Events

Senior Marketing Manager, Global Events

Braze • New York, NY, US
10 hours ago
Job type
  • Part-time
Job description

Senior Marketing Manager, Global Events

Braze is seeking an experienced Senior Marketing Manager, Global Events for our Global Events team. This is a fun and exciting position, as you get to work on multiple program types across multiple regions. You will play a critical role, working alongside your peers in event tech, creative, sponsorship, content, and demand generation to create memorable and meaningful Braze events for our audience. Your highest priority will be full production ownership of our City x City events, plus launching our first-ever Executive Program. You will also provide production support for other Braze-owned events, including our flagship, Forge; own external keynote speaker management; and contribute to the development of our global event portfolio strategy and measurement program.

As our ideal candidate, you will have owned corporate events within high-growth B2B tech companies, and understand the differences in customer, prospect, and employee experiences. You take a data-driven approach to event execution, appreciate creativity and brand building, and understand how to execute effectively within budget and time constraints. And you are genuinely kind, compassionate, fun to be around, supportive in stressful circumstances, and you problem-solve with urgency.

Essential Duties & Responsibilities

Event Strategy

  • In conjunction with Braze company goals, develop and implement event marketing strategies to best support our intended audience leveraging data and industry trends
  • Collaborate with cross-functional teams to ensure events complement overall marketing, product, and business strategies

Event Operations and Execution

  • Plan, organize, and execute on a variety of events, including company and sales kickoffs, our global series, and the customer flagship event, Forge
  • Drive logistics, creative, venue selection, F&B, AV requirements, and other event details to ensure seamless execution
  • Project manage the event alongside our agency partners to ensure the experience is on brand and meets all defined objectives
  • Provide unique and creative approaches to event activations and experiences
  • Research external event speakers that are aligned to our narrative and mission, and partner with external bureaus to negotiate and optimize each speaker contract
  • Experience launching a high-touch executive program
  • Promotion and Outreach

  • Work alongside demand gen and lifecycle marketing to promote events and drive attendance through multiple channels, including social media, IPM, email, and digital channels, like webinars
  • Collaborate with the global campaigns team to integrate event promotions into overall marketing campaigns
  • Attendee Journey Development

  • Develop strategies to enhance attendee and sponsor engagement and experiences and the overall attendee journey
  • Incorporate interactive elements, networking opportunities, and other features to create a positive and memorable event atmosphere that drive business results
  • Performance Measurement

  • Define and track key performance indicators (KPIs) to measure the success of events
  • Analyze data and feedback to make informed decisions and continuously improve future events
  • Budget Management

  • Manage event budgets efficiently, ensuring cost-effective planning and execution
  • Negotiate contracts through agencies or with vendors and suppliers to maximize budgetary resources
  • Cross-Functional Collaboration

  • Collaborate with internal teams to align event objectives with broader company goals
  • Foster strong relationships with external partners, sponsors, and vendors
  • Basic Qualifications

  • 8+ years of relevant work experience in event marketing and event production
  • Experience managing budgets greater than $1M
  • Demonstrated competence in presenting recommendations and gaining alignment with cross-functional teams and leadership
  • Familiarity with contracting and accounting processes, including negotiating contracts and cost savings
  • Excellent time management, resource management, and planning skills
  • Solid budget management skills
  • Strong analytical approach to problem-solving
  • Roll up your sleeves and get the job done mentality
  • Excellent organizational skills
  • For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $123,800 - $145,700 year with an expected On Target Earnings (OTE) between $145,700 - $171,400 / year (including bonus or commission). Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, Braze offers full- and part-time employees a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that all Braze employees own a piece of our company.

    Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country. More details on benefits plans will be provided if you receive an offer of employment. From offering comprehensive benefits to fostering hybrid ways of working, we've got you covered so you can prioritize work-life harmony. Braze offers benefits such as :

  • Competitive compensation that may include equity
  • Retirement and Employee Stock Purchase Plans
  • Flexible paid time off
  • Comprehensive benefit plans covering medical, dental, vision, life, and disability
  • Family services that include fertility benefits and equal paid parental leave
  • Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
  • A curated in-office employee experience, designed to foster community, team connections, and innovation
  • Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
  • Employee Resource Groups that provide supportive communities within Braze
  • Collaborative, transparent, and fun culture recognized as a Great Place to Work
  • Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty.

    Braze is proudly certified as a Great Place to Work in the U.S., the UK, Australia, and Singapore. In 2025, we were recognized as one of Built In's Best Places to Work. In 2024, we were included in U.S. News & World Report's Best Companies to Work For (Top 10%) and recognized in Great Place to Work's Fortune Best Medium Workplaces, Fortune Best Workplaces in Technology, Fortune Best Workplaces for Parents, and Fortune Best Workplaces for Women. Additionally, we were featured in Great Place to Work UK's Best Workplaces, Best Workplaces in Europe, Best Workplaces for Development, Best Workplaces for Wellbeing, Best Workplaces for Women, and Best Workplaces in Technology.

    You'll find many of us at headquarters in New York City or around the world in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, Singapore, So Paulo, Seoul, Sydney and Tokyo not to mention our employees in nearly 50 remote locations.

    Braze is an equal opportunity employer. At Braze, we strive to create equitable growth and opportunities inside and outside the organization. Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you.

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